About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
Job Summary:
The role of the Marketing Associate Manager is to design, develop and execute marketing activities to help grow Accenture’s business in Singapore.
To achieve this, the individual will be responsible to explore new ways to position Accenture as a leading local brand and drive consideration for our capabilities in the geography. This includes planning, executing, tracking and analysis of local marketing campaigns. In addition, the candidate will build connections in the local business community and help to position Accenture and its leaders in those communities.
Key Responsibilities:
The position drives the marketing campaigns in Singapore, working closely with counterparts across SEA on geography-wide campaigns
- Develop marketing strategy and execute programs aligned to the local market strategy. Programs can include advertising, events & sponsorships, collateral/credentials development, direct marketing, writing, web content management, database management, digital marketing, lead generation, merchandise/brand and award/company recognition, among others
- Leverage relevant regional marketing and communications programs, tailoring as necessary to local market conditions
- Ensure successful program completion in terms of quality, effectiveness, time and budget
- Support the strategic priorities of Accenture, as guided locally by the country and globally by Accenture leadership
- Serve as local campaigns marketing counsel and advisor for internal groups
- Measure results from programs, and provide information on relevant metrics to program owners as appropriate
- Manage and forecast marketing budget for assignments and ensure that leadership is kept appraised of progress against budgets and time-lines. Escalate appropriately any potential budget and time over-runs
- Collaborate with SEA and global Accenture teams, such as research, strategy and technology, to strengthen brand positioning and develop marketing programs
Relationships:
- Reports to: SEA Senior Manager
- External Relationships: Third party vendors, suppliers, agencies.
