Accenture research

Today's leaders are pioneers, not fast followers. Our thought leadership helps you anticipate trends that can transform your business and the world.

Thought leadership to stay ahead of disruption

As part of Accenture's Innovation Network, our Research team shapes trends and creates data-driven thought leadership about the most pressing issues global organizations face.

Combining the power of innovative research techniques with a deep understanding of our clients’ industries, our team of 300 researchers and analysts spans 20 countries and publishes hundreds of reports, articles and points of view every year. Our thought-provoking trends research—supported by proprietary data and partnerships with leading organizations such as MIT and Harvard Business School—guides our innovations and allows us to transform theories and fresh ideas into real-world solutions for our clients.

The COVID-19 pandemic is a health and humanitarian crisis, and economic shock. Businesses are rapidly assessing the implications for their organizations.

Alliances & partnerships

We collaborate with more than 200 world-class organizations, including startups, innovation hubs and institutions. These partnerships allow us to research new tools and approaches to help clients solve a variety of business challenges.

Our leaders

Accenture researcher Daniel Shropshall explores the generation gap between Gen Z and older generations and how to acknowledge the value of Gen Z.

Accelerate your journey to equality with these learnings from our IWD 2020 research.

Our research has shown that companies governing innovation with discipline are growing more rapidly than their peers who follow a more haphazard approach.

Find out what the risks of bias are in emotional AI in our latest HBR article by Mark Purdy, John Zealley and Omaro Maseli.

The spread of AI technology has stoked fears of catastrophic job losses. Read more in this article by H. James Wilson and Paul R. Daugherty.

Chairman and CEO of Schneider Electric, Jean-Pascal Tricoire, talks about how his company continually evolves to stay on top.

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Inclusion and diversity

Getting to Equal 2019 reveals that promoting equality isn't just an ethical imperative, it's a business priority.

In an era of disruption, digital technologies are helping to spur the scale and pace of innovation. To keep up, business leaders need their employees on board. But people cannot be forced to innovate; to unlock their creative potential, they need to be empowered. Our study, "Creating a culture that drives innovation", finds that equality in the workplace is a stronger predictor of the innovative potential of its employees than a range of other factors—including diversity, education, company size, sector and location.


In the news

How Leading Organizations Are Getting the Most Value From IT

No matter the industry or business model, leading organizations are finding that the most challenging path for systems evolution is also the most rewarding. Find out more in this MIT Sloan Management Review article by Paul R. Daugherty, H. James Wilson, Bhaskar Ghosh, and Prashant Shukla.

Small Data Can Play a Big Role in AI

Many large companies today have a “data-hungry” AI initiative underway, yet, many of the most valuable data sets in organizations are small and often overlooked. Read our article in Harvard Business Review by Jim Wilson and Paul Daugherty about their 12-week experiment with medical coders on how small data can play a big role in AI.

Young Workers Need Companies to Prioritize Mental Health

In her second article on the topic of mental health featured in Harvard Business Review, Barbara Harvey explains how companies can help their employees improve their mental health and be more productive at work.

The risks of using AI to interpret human emotions

Because of the subjective nature of emotions, emotional AI is especially prone to bias. Find out what the risks of bias are in emotional AI in this HBR article by Mark Purdy, John Zealley and Omaro Maseli.

Join us

A career with Accenture Research puts you at the heart of innovation and thought leadership that are shaping the future.


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