Skip to main content Skip to footer

Accenture Song


95% of both B2C and B2B executives say they believe their customers are changing faster than they can change their businesses. Businesses today need to take a broader view that allows them to see customers in their full lives and adapt to their ever-changing needs and priorities. We call this life centricity.

A life-centric approach is built on understanding that people are multifaceted, and that they embrace their own complexity. It involves keeping a finger on the pulse of the external forces that impact modern life (whether economic, social, cultural or beyond) and finding ways to respond that create value for all.

Companies with life-centric strategies are willing to make bold, creative changes to the heart of what they do, whether that means upending business models and internal operations or reimagining who their customers are.

Our new trends report, Accenture Life Trends 2023, examines the ways in which people are adapting their lives and making use of emerging technology to meet their changing needs. We’ve identified five emerging trends that will alter the power dynamic between brands and customers in the coming 12 months and beyond.

We see, we solve, we simplify across industries, countries and entire businesses to create growth through relevance for our clients. Here's a highlight of just some of our work.

Customer experience capabilities

We are a purpose-built group that brings together data geeks, design legends, creative masterminds, technology wizards and marketing mavericks to deliver impactful, scalable, tech-powered ideas that create meaningful value.

What we think

Provocative thinking, transformative insights, tangible outcomes. Hear how businesses have transformed how they work, how they engage and how they bring value to customers, employees and communities.

If organizations could make sustainability more relevant and actionable, we could mobilize 4.5 billion people more strongly. Our new report shows how to do it.

Meet 1 billion digital-first consumers in 8 growing countries. Our research describes who they are, how they’re different, and what to do to win their hearts, minds—and wallets.

More and more, brand building is happening in commerce—thanks to a convergence of commerce, content and culture. Explore what it means for business.

Creative AI, web3 and tokens, permacrisis and human adaptability. Five trends that examine the evolving power dynamic between people and organizations.

Businesses focused on life centricity are best positioned to maintain their relevance and thrive. We’ve identified five plays companies can use to capture growth.

Our new report reveals 69% of consumers globally who admit to behaving inconsistently think that paradoxical behaviors are both human and acceptable.

Salesforce Connections


Join Accenture in Chicago, IL at Salesforce Connections June 7-8, 2023.​


Provocative research, game-changing client work and more—check out our latest news coverage.

David Droga looks back at one year as Accenture Song CEO​

​How the Droga5 founder has changed Accenture—and how it has changed him.​

Accenture Interactive becomes Accenture Song

Accenture chose the new name because it was simple and surprising and because ‘song is the most enduring and relevant form of communication globally.’

Coinbase’s floating QR code wins a Grand Prix at Cannes Lions

Coinbase and Accenture Song won the top prize in the Direct category for an ad that ‘rocked the Super Bowl’ with its minimalist use of a QR code swimming around in a black background.

Join the team

Connect with us

Connect with us

Connect with us