RESEARCH REPORT

In brief

In brief

  • What does "post-digital" mean for today's media and entertainment companies?
  • Traditional revenue sources for media and entertainment are flat and, in many cases, declining. But digital revenues are on the rise.
  • The media and entertainment ecosystem is evolving, creating new opportunities to challenge traditional business models and develop new ones.
  • The Media Technology Vision explores five trends that will shape the industry over the next five years and provide strategies that will set winners apart.


Companies are taking their first steps in a new world—one that tailors itself to fit every moment. It's a world where products, services and even people's surroundings are customized, and where businesses cater to the individual in every aspect of their lives, shaping the very realities they live in.

What is enabling—and driving—this reality-shaping shift? The emergence of a post-digital world.

We as a society are nearing a turning point in digital enterprise, where more businesses will have completed their digital transformations than not. Digital-era technology, which began as a differentiating advantage years ago, is now expected from every business. But its impact is still changing the relationship between businesses and society, and the expectations of individual people.

The digital saturation of reality has granted media and entertainment companies with the potential for exceptional capabilities. They can understand their customers with a new depth of granularity. They have more channels than ever to reach those consumers. And with companies in every industry heavily investing in digital technologies, there are more digital ecosystems and more potential partners to help companies create holistic experiences. But these capabilities and advantages are now available to every organization. Looking forward into the post-digital era, how will media leaders set themselves apart?

What does "post-digital" mean for media companies?

Traditional revenue sources for media and entertainment are flat and, in many cases, declining. But digital revenues are on the rise. Pressure from advanced technology and innovation are reshaping the competitive landscape, led by a few global industry trends:

Content spending

Content spending has changed dramatically as digital natives and new Direct to Consumer (D2C) offerings drive competition.

Expectations have shifted

Digital disruptors have changed consumer expectations forcing a shift in how media organizations drive unique experiences with their customers.

Advertising reinvention

Disruptors are also ushering in a reinvention of advertising. Evolving ad technologies, targeting and attribution expectations are reshaping the market.

Keeping pace

Media companies are more aggressively keeping pace with their nimble digital competitors when it comes to adopting a data-driven technology culture.

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Shad Family

Managing Director, Lead – Media and Entertainment, North America

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