Digital consumer and customer experience

How to improve end-to-end experiences

To grow, CPGs must radically rethink their relationships with both consumers and retailers. Explore four steps to improve the digital consumer and customer experience.

VIEW THE FULL REPORT

COVID-19: What to do now, what to do next

Our eight waves of consumer research reveal that COVID-19 has substantially changed consumer behavior. We explore five key myths impacting CPGs—that our research data dispels. Businesses must be data-led as they shape plans for the future, and CPGs need to revisit consumer segments, their portfolios and their partners now to build a foundation for future growth.

Image Thumbnail

Navigating the Impact of COVID-19

Debunking 5 consumer myths in the era of COVID-19
Read More

Navigating the impact of COVID-19

How we help

With services spanning growth strategy and execution, sales and trade promotion management, marketing, supply chain, and intelligent enterprise enablement we help our clients achieve consumer relevance at pace and in the right scale units.

Remodel the portfolio

Create an innovation agenda to drive disruptive growth.

Redefine consumer and channel experience

Capture new growth and meet liquid expectations.

Reinvent operations

Architect the business to be relevant at scale.

Run an intelligent enterprise

Pivot your business to unlock value faster than ever.

Develop next-gen IT architecture

Go digital at the core to adapt at speed.

View All

Capabilities

From enabling front office transformation to building an intelligent enterprise underpinned by technology and analytics, the Accenture consumer goods industry helps businesses innovate and transform.

Accenture customer innovation network

Explore emerging technologies to compete in a fast-changing environment.

SAP services & solutions

Power your intelligent enterprise and drive your business forward.

VIEW ALL

Where we serve

Agribusiness

Discover how we are working across the food value chain (seeds, farming, and processing) to drive innovation and growth for our agri clients.

Alcoholic beverages

We’re helping companies that produce, market, and/or distribute alcohol get closer to the consumer and improve the customer experience.

Beauty and personal goods

Check out how we are transforming the beauty customer experience and enabling clients to discover new areas of opportunity fueled by data.

Food and non-alcoholic beverages

We’re helping food and beverage companies pivot to consumers evolving needs for quick, healthy, socially responsible products that elevate experiences.

Home and personal care

From personal care & hygiene to home care products and appliances, we help clients adapt to a new reality, driven by evolving consumer lifestyles.

View All

Case studies

Fairy

AI-tailored product development

Accenture co-created an AI-based, "Human + Machine" toolset with P&G to formulate tailored CPG products.

READ MORE
Carlsberg brews innovation with cloud

Carlsberg brews innovation with cloud

Accenture helps Carlsberg transform into an agile, digital business with cloud.

READ MORE
Henkel cultivates in-house talent by skilling up

Henkel cultivates in-house talent by skilling up

We worked with Henkel to digitally upskill its workforce and create a culture of lifelong learning.

READ MORE
View All
VIEW MORE CASE STUDIES

What we think

VIEW MORE ARTICLES

Meet the team

filter result

Oliver Wright

Senior Managing Director – Consumer Goods & Services Global Lead

LinkedIn

Venky Rao

Managing Director – Consumer Goods & Services Lead, North America

LinkedIn

Kim De Maeseneer

Senior Managing Director – Consumer Goods and Services Lead, Europe

Rajat Agarwal

Managing Director – Consumer Goods and Retail, Industry Lead, Growth Markets

LinkedIn
View All
View More
Contact Us

Consumer Goods Forum Industry X virtual events

Now more than ever it’s time to rethink the Consumer Goods Industry. Learn how to leapfrog your competitors by digitally transforming your operations. 

LEARN MORE

News

VIEW MORE NEWS RELEASES

Accenture and Shiseido establish joint venture to accelerate Shiseido’s digital transformation

The joint venture, called Shiseido Interactive Beauty, will include approximately 250 digital, information technology and other skilled resources from both Shiseido and Accenture.

READ MORE

COVID-19 has sparked a new wave of innovation across consumer industries, according to Accenture research

After a year of lockdowns, 95% of Accenture’s survey respondents said they made at least one change to their lifestyle that they expect will be permanent.

READ MORE

Tata consumer products digitally transforms supply chain with Blue Yonder and Accenture

Consumer products company to improve planning capabilities with Blue Yonder utilizing Microsoft Azure and teaming with Accenture on implementation.

READ MORE
VIEW MORE NEWS RELEASES
Subscription Center
Stay in the Know with Our Newsletter Stay in the Know with Our Newsletter
Subscribe