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INDUSTRY

Consumer Goods & Services

Welcome to the new era of commerce.

The Future Ready CPG: Powered by humans

Highlighting how we see consumers evolving over the next three-five years, our Future Ready CPG framework explores the five core principals and twelve characteristics that we believe will be central to success in the industry during this timeframe.

Developed through extensive interviews with leading CPG’s, industry benchmarking and ideation, our vision of the future helps companies understand what’s required for total enterprise reinvention and to master emerging capabilities before they become outdated.

Success in this new world calls for a new breed of data-fuelled, human-led business, able to effortlessly reimagine growth, provide winning customer experience and endlessly re-engineer themselves to capitalize on it.

We call these Future Ready Businesses.

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Rethinking strategies to tackle new industry pressures

Recessionary signs, decreasing consumer confidence and rising costs are shaking the consumer-packaged goods (CPG) industry. A reinvention strategy is key for manufacturers to remain relevant and embrace new market opportunities through technology and new ways of working.

Change is at our door, with five new CPG businesses emerging each week. What’s more, consumers now expect companies to address their changing living, working and leisure needs amid industry pressures.

CPG’s are moving away from a brand-led approach to seeing consumers as individuals who want to own and architect the brands they engage with, bringing complexity, contradictions and unpredictable shifts. To address this scenario, CPGs must embrace 360o value to become future-ready, human-led and data-fueled businesses.

Companies that can reimagine their consumer offerings, reengineer themselves and dominate emerging capabilities will generate long-term, sustainable value. In our report, CPGs can explore the 5 principles and 12 characteristics they need to cultivate to become a future ready CPG.

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The CPG industry is experiencing the largest channel proliferation and fundamental shift in consumer and customer relationships to date. Digital channels are now being used by 92% of consumers according to our research.

This transformation leaves CPGs rethinking how they use digital to shape the future of commerce. It’s no longer about the online-offline paradigm, but about becoming digital from the inside out and providing a consistent brand experience in every relevant channel.

Accenture outlines what CPG leaders are doing different to operate as a digital business and grow digital commerce. 

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Unlocking the full benefits of cloud technology requires CPG companies to take a holistic approach. In the industry, an impressive 48% haven’t taken this road, restricting the positive impact of their journey.

CPGs are falling into two archetypes in their cloud transformations: frontrunners and followers. Frontrunners are agile organizations boosted by robust data and analytics capabilities, using granular insights to anticipate and respond to consumers’ needs. On the other hand, followers fall behind due to their leaders seeing cloud as a mere cost reduction program—never fully migrating to or leveraging the potential of this technology.

Our report identifies the three barriers that are keeping CPGs from achieving the full benefits of cloud and steps to follow to avoid falling behind.

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After two years of disruption, two in three consumers face budget restraints and their confidence is lower than it was during the pandemic. 

Virtual ways of living, shifting priorities, and new approaches to sustainability are demanding the consumer-packaged goods (CPG) companies find new strategies to keep up with the ever-changing consumer.

To face these challenges, brands must abandon their preconceptions and understand the new consumer needs by rethinking talent, processes and technology.

As our report shows, an approach powered by industry-leading innovation, new leadership skills, empathy and a human-centered design will create new opportunities in this dynamic scenario.

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How we help

Working with Accenture means working with a cross-functional team of experts to help drive value, transform, innovate and grow your consumer goods and services business at scale and pace.

Drive growth, innovation and new business models

Identify new business growth opportunities and improve performance through CPG innovation in products, services, processes and agile business models.

Create E2E consumer and customer experiences

Creating unified consumer and customer brand experiences across all channels, enabled by a digitally integrated organization.

Harness enterprise operations to fuel growth

Unlock trapped value with intelligent operations. Create corporate agility and drive business growth with intelligent operating models.

Transform into a data-led insights company

Blend human + machine in new ways to harness the power of data and artificial intelligence, powered by cloud, adopted at scale.

Consumer centric supply chain

Reimagine the role of supply chain to deliver connected consumer experiences and to digitally enable, by design, for profitable and responsible growth.

Capabilities

Accenture Consumer Goods and Service consulting offers a full range of services that help identify new business growth opportunities, drive consumer goods innovation, technology transformation and personalized customer experiences.

Where we serve

Agribusiness

Discover how we are working across the food value chain (seeds, farming and processing) to drive innovation and growth for our agri clients.

Beauty

Check out how we are transforming the beauty customer experience and enabling clients to discover new areas of opportunity fueled by data.

Beverages

Enabling the transformation of beverages through human-centric product innovation and sustainable models, driving superior performance and experience.

Food

We’re helping food companies pivot to consumers' evolving needs for quick, healthy, socially responsible products that elevate experiences.

Home and personal care

From personal care and hygiene to home care products and appliances, we help clients adapt to a new reality, driven by evolving consumer lifestyles.

Case studies

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Talent & Organization

Change from every angle: Henkel

See how Accenture is helping Henkel foster growth through the growth of their people.
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Consumer Goods and Services

Change that’s more than skin deep for Shiseido

Shiseido is using digital to create new beauty experiences.
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Accenture Song

Reimagining Huggies for a digital-first future

We introduced a global creative platform and brought it to life across the customer journey.
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CONSUMER BEHAVIOR RESEARCH

Understanding new consumer trends.

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Meet the team

Oliver Wright

Senior Managing Director – Consumer Goods & Services, Global Lead
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Rajat Agarwal

Managing Director – Consumer Goods and Retail, Industry Lead, Growth Markets
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Kim De Maeseneer

Senior Managing Director – Consumer Goods and Services Lead, Europe
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Venky Rao

Senior Managing Director – Consumer Goods & Services Lead, North America
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News

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