Industry

Consumer Goods and Services

It’s time to satisfy fluctuating consumer demands while seizing new growth opportunities in today’s integrated marketplace.

Data & Analytics

The insight track

Our research shows five elements CPG companies need to become insights-led organizations.

COVID-19: What to do now, what to do next

Our eight waves of consumer research reveal that COVID-19 has substantially changed consumer behavior. We explore five key myths impacting CPGs—that our research data dispels. Businesses must be data-led as they shape plans for the future, and CPGs need to revisit consumer segments, their portfolios and their partners now to build a foundation for future growth.

Navigating the Impact of COVID-19

Debunking 5 consumer myths in the era of COVID-19

COVID-19

Know your consumers? COVID-19’s impact on CPGs

What trends are impacting the consumer packaged goods industry and how can CPGs better serve emerging consumer segments?

COVID-19

10 consumer trends impacting CPGs

Learn about the ongoing consumer trends impacting CPGs due to the coronavirus (COVID-19).

COVID-19

COVID-19 will permanently change consumer behavior

Accenture reports how the coronavirus will permanently change consumer behavior and transform the future of the CPG industry.

COVID-19

The elastic digital workplace

How we help

With services spanning growth strategy and execution, sales and trade promotion management, marketing, supply chain, and intelligent enterprise enablement we help our clients achieve consumer relevance at pace and in the right scale units.

Remodel the portfolio

Create an innovation agenda to drive disruptive growth.

Redefine consumer and channel experience

Capture new growth and meet liquid expectations.

Reinvent operations

Architect the business to be relevant at scale.

Run an intelligent enterprise

Pivot your business to unlock value faster than ever.

Develop next-gen IT architecture

Go digital at the core to adapt at speed.

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Capabilities

From enabling front office transformation to building an intelligent enterprise underpinned by technology and analytics, the Accenture consumer goods industry helps businesses innovate and transform.

Accenture customer innovation network

Explore emerging technologies to compete in a fast-changing environment.

SAP services & solutions

Power your intelligent enterprise and drive your business forward.

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Where we serve

Agribusiness

Discover how we are working across the food value chain (seeds, farming, and processing) to drive innovation and growth for our agri clients.

Alcoholic beverages

We’re helping companies that produce, market, and/or distribute alcohol get closer to the consumer and improve the customer experience.

Beauty and personal goods

Check out how we are transforming the beauty customer experience and enabling clients to discover new areas of opportunity fueled by data.

Food and non-alcoholic beverages

We’re helping food and beverage companies pivot to consumers evolving needs for quick, healthy, socially responsible products that elevate experiences.

Home and personal care

From personal care & hygiene to home care products and appliances, we help clients adapt to a new reality, driven by evolving consumer lifestyles.

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Case studies

Consumer Goods and Services

AI-tailored product development

Accenture co-created an AI-based, "Human + Machine" toolset with P&G to formulate tailored CPG products.

Cloud

Carlsberg brews innovation with cloud

Accenture helps Carlsberg transform into an agile, digital business with cloud.

Talent & Organization / Human Potential

Henkel cultivates in-house talent by skilling up

We worked with Henkel to digitally upskill its workforce and create a culture of lifelong learning.

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What we think

CFO & Enterprise Value

Who’s really running CPG companies?

Consumer packaged goods CFOs must evolve to become value creators, digital drivers and accelerate digital investments.

Data & Analytics

Five steps towards becoming an insight-led CPG

To maintain–let alone grow–market share, CPG companies must become fully insights-led enabled by the cloud.

Agile Business Models

Four principles to help CPGs grow

Accenture has identified four imperatives to help CPGs grow over the next five years.

Sustainability

How CPGs can lead holistic, responsible change

Labs

Technology Vision 2021: Leaders wanted

Cloud

Soar through the cloud to drive growth in CPG

Supply Chain & Operations

Building a consumer-centric supply chain in CPG

Strategy & Consulting

The World Economic Forum Industry Action Group

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Meet the team

Consumer Goods Forum Industry X virtual events

Now more than ever it’s time to rethink the Consumer Goods Industry. Learn how to leapfrog your competitors by digitally transforming your operations.

Consumer Goods and Services

The insight track

COVID-19: What to do now, what to do next

Navigating the impact of COVID-19

Know your consumers? COVID-19’s impact on CPGs

10 consumer trends impacting CPGs

COVID-19 will permanently change consumer behavior

Navigating the COVID-19 impact in consumer goods

How is COVID-19 changing the retail consumer

Managing the human and business impact of coronavirus

The elastic digital workplace

How we help

Remodel the portfolio

Redefine consumer and channel experience

Reinvent operations

Run an intelligent enterprise

Develop next-gen IT architecture

Capabilities

Accenture customer innovation network

SAP services & solutions

Where we serve

Agribusiness

Alcoholic beverages

Beauty and personal goods

Food and non-alcoholic beverages

Home and personal care

Case studies

AI-tailored product development

Carlsberg brews innovation with cloud

Henkel cultivates in-house talent by skilling up

What we think

Who’s really running CPG companies?

Five steps towards becoming an insight-led CPG

Four principles to help CPGs grow

How CPGs can lead holistic, responsible change

Technology Vision 2021: Leaders wanted

Soar through the cloud to drive growth in CPG

Building a consumer-centric supply chain in CPG

The World Economic Forum Industry Action Group

Meet the team

Oliver Wright

Laura Gurski

Kim De Maeseneer

Rajat Agarwal

Consumer Goods Forum Industry X virtual events

News

Accenture and Shiseido establish joint venture to accelerate Shiseido’s digital transformation

COVID-19 has sparked a new wave of innovation across consumer industries, according to Accenture research

Tata consumer products digitally transforms supply chain with Blue Yonder and Accenture