Communications
& Media

Since the outbreak of the COVID-19 pandemic, communications businesses have played a crucial role in keeping the world working, connected and informed. As a result, the research we have conducted shows that communication service providers (CSPs) have increased the trust businesses place in them. CSPs have asserted their relevance and regained eminence as businesses of all sizes recognize that the technology know-how and capabilities they provide enable viability, growth and regained eminence.

In this paper, we address the global impact of the COVID-19 pandemic on businesses (as well as consumers), key considerations for communications industry leaders and, crucially, how CSPs should use the crisis as an opportunity for re-invention by building on their platform of trust and regained eminence to offer businesses and consumers the services they need while strengthening culture and digital workforce.