Communications
& Media

All over the world, small- and medium-sized businesses’ (SMBs’) success is critical for economic growth. Worldwide IT spending by small and mid-size companies is expected to reach $684 billion in 2021, and is increasing faster than the rate of GDP growth. As a result, SMBs have become an area of increasing focus and importance for communication service providers (CSPs) in recent years.

But just as they are a driver of economic growth, SMBs are often also more vulnerable to disruption than their more robust enterprise counterparts. This vulnerability has become particularly pronounced with the COVID-19 crisis.

Accenture’s Communications & Media COVID-19 SMB Survey explores the impact the crisis is having on SMBs. It uncovers the dramatic effect lockdown measures had on SMBs, and how their operations and use of ICT will be permanently affected. The study explores how SMBs' relationships are affected as they strive to manage through the crisis.

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