Immersive Entertainment

What if going to the movies was part of a connected experience spanning multiple touchpoints that draw people into the theaters? That means before the theater experience, on the way to the theater, at the theater and back at home – or anywhere consumers are using devices.

What if consumers once again saw the theatrical experience as new and innovative, and there were reasons to go to the theater in addition to seeing the main feature? In an Accenture 5G consumer survey, 58 percent of consumers said they would be excited about a connected, end-to-end extended reality experience, and 84 percent of them would be willing to pay for it. 

Could harnessing 5G to create unique and compelling experiences draw audiences in for the next 50 years? The answer is yes. 

How 5G can transform the movie-going experience

Explore Accenture’s vision for what the movie experience of the future might look like.

READ MORE
Network Services

Accelerating the 5G future of business

The possibilities sound endless – but what do businesses actually expect (and worry about) from next generation connectivity?

LEARN MORE

Capabilities

Our data-driven, open-platform models and agile services are scalable and designed to drive growth across your business.

Customer Insight & Growth

Want to build customer engagement? We help you create a personalized platform, powered by smart tech, to drive seamless experiences across channels.

Intelligent Advertising Service

Our intelligent advertising services, like advanced digital marketing and omni-channel sales automation, help providers grow and scale their business.

Digital Video

From using data-driven insights to launch products to measuring results to enhance loyalty, see how we're reimagining the digital video business.

Network Services

Accelerate 5G rollout, achieve ultra-lean legacy network management, launch new software-driven network services, transform network operations.

Cybersecurity Services

We continuously innovate to provide next-gen cybersecurity services that protect your entire business, from the inside out.

Applied Intelligence

We bring applied intelligence to life by combining AI with industry know-how, helping you solve challenges and drive smart tech across your business.

Cloud Services

Our full spectrum of digital, analytics and enterprise cloud services will empower your business to stay ahead of the competition.

VIEW ALL

How we work

50

Delivery centers servicing clients from 120 countries

1,800+

Data scientists globally

5,000

Communications & Media consultants globally

Case studies

TELUS customers take control of their home Wi-Fi

Helping customers self-serve and personalize their in-home connectivity has given TELUS a new path to growth for future services.

READ MORE

O2 and Accenture deliver Smart metering

Learn how O2 and Accenture worked together to deliver Smart metering across 20 million UK homes.

READ MORE

Unlocking the value of data in advertising

Manzoni partners with Accenture to reinforce its leadership position in advertising, leveraging the power of data and artificial intelligence.

READ MORE
View All
VIEW MORE CASE STUDIES

What we think

Communications and Media

Unlocking new growth for CSPs

Explore how the CSP can reinvent itself by updating technology and operating models and adopting new growth models in B2C and B2B.

Communications and Media

Media-Morphosis

Media and entertainment organizations must transform from the core, putting the consumer at the heart of reinvention.

VIEW MORE ARTICLES

Awards and recognition

Discover how we're breaking ground through our awards and recognitions.

RECOGNIZED BY GARTNER

Leader in the Gartner Magic Quadrant for IT Services for Communications Service Providers, Worldwide

2019 Recognition

RECOGNIZED BY HFS RESEARCH

Overall Innovation Leader in HfS Research

2018 Recipient

RECOGNIZED BY CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY

Awarded Creative Data Grand Prix

2018 Recipient

View All

News

VIEW MORE PRESS RELEASES

Learn more about Accenture Communications & Media in the news.

Eight in 10 Businesses Believe 5G’s Impact Will Be Significant – But Concerns About Security Persist, Accenture Study Finds

Businesses believe that 5G will be the most revolutionary network evolution yet but have security concerns, according to Accenture’s global study.

Read more

Accenture Enables Network Operators to Implement 5G & Fiber Strategies with Launch of Cloud-Based Network Decision Platform

Platform helps mobile, cable and wireline operators with deployment and investment strategies for next-generation communications technologies

Read more

Accenture Positioned as Leader in Gartner’s Magic Quadrant for IT Services for Communications Service Providers, Worldwide for Eighth Consecutive Year

Accenture is positioned highest for ability to execute and furthest to the right for completeness of vision.

Read more
VIEW MORE PRESS RELEASES
Subscription Center
Stay in the Know with Our Newsletter Stay in the Know with Our Newsletter
Subscribe