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Cloud—the retail essential

November 23, 2020


In brief

Delivering the new retail experience

An adaptive retailer can respond to constant disruptions, building the kind of sustainable resilience it needs to drive innovation and growth.

Transfomative technology for retail

Fueling the shift to sustainable retail

Fashion retailer H&M is doubling down on sustainability by working with Accenture to build and run its ecommerce solution on wind power via the cloud.

Navigating the barriers to retail innovation

1. Reimagine

Retailers need to re-envision how to create value, and adopt business models and customer offerings that drive growth via integrated technology.

2. Realign

Retailers need to install an agile organization to put technology at the heart.

3. Adopt

Retailers need to adopt new practices for agility and experimentation.

4. Create

Retailers need to create a flexible cloud technology core for sustainable change.

5. Empower

Retailers need to empower talent to innovate with technology.

Seizing the opportunity to become a Cloud First retail enterprise


Jill leads the Accenture global Retail practice and helps retail clients transform into responsible and resilient enterprises.

Beth Marrion

Senior Managing Director – Retail, North America, Chicago Office Managing Director

Related capabilities

Retail consulting

How does retail move from uncertainty to resiliency? Adaptive Retail—new climates, expectations, ways of working.

Retail Applied Intelligence

Put your most loyal customers at the center of your business—from products to supply chain design.

Cloud services

Companies embrace cloud to drive innovation, intelligence and business value.