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Our Featured Consumer Thought Leadership

Rethinking foundations to grow digital commerce

The consumer packaged goods industry is experiencing the largest channel proliferation and fundamental shift in the relationship between consumers and manufacturers ever. This presents a significant opportunity for CPGs to rethink their role in the industry.

Today, the role of digital is not just about transactions. Consumers move across both physical and digital touchpoints all the time, and customers are no different. They want the same seamless experiences in their professional dealings with CPGs that they have as consumers—and most of them (87%) believe that that answer is in B2B commerce solutions that mimic the B2C experience.

Digital engagement is the single biggest driver of commerce online, and in the store. Welcome to the new era of commerce.

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How we help

Working with Accenture means working with a cross-functional team of experts to help drive value, transform, innovate and grow your consumer goods and services business at scale and pace.

Drive growth, innovation and new business models

Identify new business growth opportunities and improve performance through CPG innovation in products, services, processes and agile business models.

Create E2E consumer and customer experiences

Creating unified consumer and customer brand experiences across all channels, enabled by a digitally integrated organization.

Harness enterprise operations to fuel growth

Unlock trapped value with intelligent operations. Create corporate agility and drive business growth with intelligent operating models.

Transform into a data-led insights company

Blend human + machine in new ways to harness the power of data and artificial intelligence, powered by cloud, adopted at scale.

Consumer centric supply chain

Reimagine the role of supply chain to deliver connected consumer experiences and to digitally enable, by design, for profitable and responsible growth.

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Sustainability will reinvent Consumer Goods

Time is running out to win the battle against climate change. We no longer have the luxury of standing still. We must reduce carbon emissions to protect our planet from further damage.

As unveiled at COP26, Accenture and The Consumer Goods Forum, with support from the United Nations, are working together to urge large CPG and Retail companies to commit to half their carbon emissions by 2030 and reach net zero by 2050. Joining the Race to Zero, means joining some of the largest CPG and Retail brands in the world in tackling the climate crisis.

Consumer Goods and Retail have the power to reinvent and build resilient businesses with a positive commitment to our environment—sustainability is a pathway to driving growth that is better for brands and the planet. Technology, innovation and working collaboratively will be key to achieving these goals.

Turning good intentions into great outcomes is vital, but time is running out. Let’s make this the decade to deliver.

Let's make this the decade to deliver

COP26 – Accenture Consumer Goods – Race to Zero

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Capabilities

Accenture Consumer Goods and Service consulting offers a full range of services that help identify new business growth opportunities, drive consumer goods innovation, technology transformation and personalized customer experiences.

Growth and innovation

AI, IoT, automotive and digital applications are fueling industry growth. We’ll help you capitalize on these opportunities and drive efficiency.

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Brand experience

Create a unified brand experience that is purpose-led, locally relevant and cost effective on a global scale, activated by data-driven intelligence.

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Digital commerce

Transform the architecture and operations to cost effectively manage digital commerce experiences and optimize ROI with data-driven intelligence.

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Data and analytics

The promise of 5G-led growth is on the horizon. We are a leader in helping companies move to 5G and maximize its potential.

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Supply chain and manufacturing

Reduce cost to serve, improve speed to market, create custom products and services to boost market responsiveness, profitability & inventory accuracy.

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Workforce transformation

Design the future employee experience and well-being in hybrid work, anticipate new skills and drive workforce culture and learning from the top.

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Enterprise transformation

Turn your business functions into strategic growth enablers through real-time data analytics to improve business value and investment decisions.

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Intelligent business services

Create new capabilities that keep pace with change and increase speed to market; replace Global Business Services with scalable Intelligent Services.

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Intelligent operating models

Design and activate operating models that drive business growth, increase agility and foster an inclusive and diverse culture.

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Technology transformation

Build future technology landscapes and deliver transformations designed for experience, led by data and enabled by digital.

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Cost management

Leverage real-time, data-led insights to understand costs and continually reallocate funds to priority growth areas and strategic investments.

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Sustainability

A sustainable business is a responsible business continually seeking improvements on environmental, social, and governance factors.

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FOOD TRENDS

Five ways we’re thinking differently about food
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Where we serve

Agribusiness

Discover how we are working across the food value chain (seeds, farming and processing) to drive innovation and growth for our agri clients.

Beauty

Check out how we are transforming the beauty customer experience and enabling clients to discover new areas of opportunity fueled by data.

Beverages

Enabling the transformation of beverages through human-centric product innovation and sustainable models, driving superior performance and experience.

Food

We’re helping food companies pivot to consumers' evolving needs for quick, healthy, socially responsible products that elevate experiences.

Home and personal care

From personal care and hygiene to home care products and appliances, we help clients adapt to a new reality, driven by evolving consumer lifestyles.

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Case studies

    Change that’s more than skin deep for Shiseido

    Change that’s more than skin deep for Shiseido

    Shiseido is using digital to create new beauty experiences.

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    Employee-centric operations unlocks $1M

    Employee-centric operations unlocks $1M

    Global food manufacturer digitizes its Talent and HR operations and reshapes the employee experience to meet customer needs.

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    Reimagining Huggies for a digital-first future

    Reimagining Huggies for a digital-first future

    We introduced a global creative platform and brought it to life across the customer journey.

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    Asahi Europe & Intl partners with Accenture

    Asahi Europe & International has selected Accenture as its strategic partner to manage all application services across its European and International Business.

    This is one of the key pillars of Asahi’s IT strategy driven by its visionary IT department #digital. It will transform the way #digital provides services to its business units across markets, setting new standards of quality, increasing speed to market, improving innovation, as well as modernizing their application and infrastructure landscape.

    Accenture will be responsible for the entire application landscape from run, simplification, automation and modernization, through a state-of-the-art application maintenance and development factory, paving the way for Asahi’s upcoming journey to cloud.

    Accenture’s 360 value approach will be used to track realization of key benefits expected: improved quality, increased customer satisfaction and engagement, automation, speed to market, continuous improvement and cost efficiency.

CONSUMER BEHAVIOR RESEARCH

Understanding new consumer trends

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Our featured consumer thought leadership

Making space to grow in consumer goods
CPGs as digital businesses can seize the opportunity to grow digital commerce.

Harnessing the benefits of cloud in CPGs
Accenture research provide recommendations to improve and accelerate CPGs cloud journeys.

Social commerce strategies for brands
Develop the right brand strategies for a complex social commerce world.

What we think

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CONSUMER RELATIONSHIP CHECKLIST

Assess the health of your consumer relationships.

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Meet the team

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Oliver Wright

Senior Managing Director – Consumer Goods & Services, Global Lead

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Rajat Agarwal

Managing Director – Consumer Goods and Retail, Industry Lead, Growth Markets

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Kim De Maeseneer

Senior Managing Director – Consumer Goods and Services Lead, Europe

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Venky Rao

Senior Managing Director – Consumer Goods & Services Lead, North America

LinkedIn
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News

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Accenture to acquire The Stable to bolster its commerce transformation expertise in North America

The agreement reinforces Accenture’s continued investments in commerce to help clients accelerate growth and sustain relevance.

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Consumer interest in “Virtual Living” intensifies, Accenture survey finds

Successful consumer-facing companies are using immersive technologies to build digital environments that are increasingly realistic and create a greater connection to the physical world.

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HFS ranks Accenture no. 1 tech services provider to retail and consumer packaged goods companies

HFS calls Accenture “an innovation-focused global provider with a solid client portfolio and acquisition-led growth strategy.”

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Shopping on social media platforms expected to reach $1.2 trillion globally by 2025, new Accenture study finds

Accenture found that the $492 billion social commerce industry is expected to grow three times as fast as traditional ecommerce to $1.2 trillion by 2025.

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