COVID-19: What to do now, what to do next

Our research confirms COVID-19 has permanently changed how we live and work. The good news is consumer goods companies have the opportunity to show they understand their consumers and customers and are committed to helping them deal with its impacts.

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Navigating the Impact of COVID-19

10 consumer trends impacting CPGs
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Navigating the impact of COVID-19

How we help

With services spanning growth strategy and execution, sales and trade promotion management, marketing, supply chain, and intelligent enterprise enablement we help our clients achieve consumer relevance at pace and in the right scale units.

Remodel the portfolio

Create an innovation agenda to drive disruptive growth.

Redefine consumer and channel experience

Capture new growth and meet liquid expectations.

Reinvent operations

Architect the business to be relevant at scale.

Run an intelligent enterprise

Pivot your business to unlock value faster than ever.

Develop next-gen IT architecture

Go digital at the core to adapt at speed.

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Capabilities

From enabling front office transformation to building an intelligent enterprise underpinned by technology and analytics, the Accenture consumer goods industry helps businesses innovate and transform.

Cloud Solutions for Consumer Goods and Services

Make better-informed decisions while boosting revenue, profit and market share.

Accenture customer innovation network

Explore emerging technologies to compete in a fast-changing environment.

SAP services & solutions

Power your intelligent enterprise and drive your business forward.

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Case studies

illycaffè

Food & Non-alcoholic Beverages

illycaffè

Learn how we embarked on a radical reimagination of illycaffè’s digital customer experience.

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VR merchandising with Kelloggs

VR merchandising with Kelloggs

With Kellogg’s and Qualcomm, we developed a VR solution with embedded eye-tracking in merchandising.

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Del Monte foods is growing with cloud

Food & Non-alcoholic Beverages

Del Monte foods is growing with cloud

Accenture helped Del Monte Foods transform its IT infrastructure and to transition to the cloud.

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What we think

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News

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COVID-19 increasing consumers’ focus on "ethical consumption," Accenture survey finds

Accenture commissioned a survey to explore how global consumer priorities, purchasing decisions and behavioral patterns are shifting in the wake of COVID-19.

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Frustrated consumers more likely to avoid buying from retailer or brand again, study finds

New Accenture research shows consumers having a frustrating shopping experience are three times more likely to not buy from the retailer or brand again.

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Accenture acquires Dutch product design and innovation agency VanBerlo

We have acquired award-winning product design and innovation agency VanBerlo to strengthen capabilities in merging physical products and digital services.

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