Reorienting supply chain management around customers needs a holistic approach. That’s because it means going back to first principles and rethinking how the supply chain is designed from the ground up. It means collecting and understanding data from the whole value chain, plus external sources, to understand customers better. It means reconfiguring the
supply chain as an asset-light network able to adapt to the unique needs of each customer segment. It means radically enhancing connectivity to improve real-time visibility for supply chain planning and execution. A service-oriented insight-driven operating model is also a key component, helping companies deliver innovative customer-centricity in the most efficient and optimized way possible.