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How can retailers prepare for the holiday season?

September 10, 2020


In brief

A retail holiday season like no other

Retailers to align with consumers’ new preferences

A different set of priorities for retailers

Augment and sustain digital assets

With the surge in online shopping expected to continue, retailers need to make sure their ecommerce capabilities are up to the challenge.

Spread the peak over multiple weeks

To address reduced store traffic, prevent congestion, and best leverage fulfillment capacity, retailers should encourage customers to shop earlier.

Operate every day like it’s peak season

Retailers need to ensure that operational execution is nearly flawless across all channels to capture and satisfy consumers this season.

Focus on visibility and agility

Retailers need detailed visibility into demand changes and inventory, and a correspondingly agile approach to quickly pivot in response.

And a different approach for retailers

In the store, retailers need to build consumer and employee confidence that the store is a safe environment through highly visible changes.

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