Accenture is a proud sponsor of the RBS 6 Nations Championship and as "Official Technology Partner" has created a range of innovative digital solutions to help the Championship respond to the changing needs of its fan base, enabling supporters to see beyond the match data and bringing them closer to the action of Rugby’s Greatest Championship.
Placing digital technologies at the heart of our relationship with the RBS 6 Nations we have created a highly visual showcase of our digital expertise in analytics, data visualisation, mobility and virtual reality. This enables us to demonstrate our capabilities to clients in a way that truly resonates, using rugby as a backdrop.
Partnering with the Championship also provides the opportunity to elevate the Accenture brand through on-screen match day branding and an association with one of the most exciting championships in the sporting calendar. We also use the sponsorship as a vehicle to engage and excite our people.
The ways in which fans interact with sport is rapidly changing. The demographic is evolving and supporters are using mobile devices and social media to follow their favourite games, teams and players, demanding access to instant insight.
In response, Accenture has employed an integrated digital approach that combines analytics, data visualisation, mobility and social media to deliver a series of digital-led value-in-kind projects for the RBS 6 Nations.
With the highest quality data, innovative analytics and commentary from some of the best minds in rugby, the Accenture Analysis Team has helped fans to #Seebeyond the standard match stats. To deliver these unique insights into game-changing moments, Accenture’s analytics experts processed more than 28.5 million rows of data in 2016 alone, and Analysis Team members, Nick Mallett, one of the world’s premier former national rugby coaches; Ben Kay, former Rugby World Cup winner; and David Flatman, former England prop, shared their extensive rugby knowledge to gauge the crucial dimensions of player and team performance to provide fans with new information and perspective.
The Accenture-created official Championship mobile app for iOS, Android and Kindle Fire brings these insights and all the action from the Championship direct to fans’ pockets. Over the past five years, users from over 200 countries have downloaded and updated the app more than 3.9 million times. The app includes pre-match news, line-ups and previews, providing play-by-play commentary during the game and most importantly performance analysis, including match, team and player insights, whilst allowing fans to interact over social media. For the 2016 Championship we translated the app for Apple Watch, providing wearers with information at the flick of a wrist!
Continuing the programme of innovation, Accenture has developed a virtual reality (VR) wearable proof of concept on Oculus Rift to bring to life the fan experience of the future. Watch the video below to find out more. We will continue to explore the use of new technologies and digital innovations to enhance the fan experience for the 2017 RBS 6 Nations Championship, taking interaction with the tournament to the next level through data and visual analytics.
Download our credential to learn more about Accenture’s work with the RBS 6 Nations Championship.
As Official Technology Partner of the RBS 6 Nations Championship, Accenture is helping Rugby’s Greatest Championship enhance the digital experience of its fan-base. Find out about the latest VR experience by watching our video.
The RBS 6 Nations Championship is one of Europe’s premier annual sporting events. Rugby Union national teams from England, France, Ireland, Italy, Scotland and Wales compete annually in Rugby’s Greatest Championship. It attracts more than 125 million television viewers and is broadcast in over 190 countries globally. For more information, visit the RBS 6 Nations website here.