IDC MarketScape names Accenture a digital strategy leader

"Accenture is a good choice for organizations requiring end-to-end transformation with a broad and diverse portfolio of technology and business transformation capabilities."

Accenture has been named a leader in digital strategy consulting services in a new IDC MarketScape: "Worldwide Digital Strategy Consulting Services 2021 Vendor Assessment," which uses a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market.

Accenture was recognized for strength in strategy and vision and its ability to shape the future of the world’s largest companies through technology-enabled, agile strategies.

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.

In offering advice for technology buyers looking for a digital strategy consultant, the IDC MarketScape recommends finding a consultant that challenges them, can quickly learn their business, has global reach and brings best practices from across industries and geographies. These recommendations line up squarely with the strengths for which Accenture has long been recognized.

The IDC MarketScape report notes that the three areas where Accenture clients commended the firm most highly were for action orientation, continuously challenging clients, and for its deep understanding of clients. One client commented on Accenture’s hands-on experience: "The big difference is that every time Accenture tells you something, they know what they are talking about."

Another Accenture client remarked that the Accenture team offers "really strong knowledge by combining people from different backgrounds, and that combination of people is what really makes the difference."

"These client commendations demonstrate how we create real-world solutions grounded in real-world business and technology experience that is unique amongst our competitors. Deep technology and industry acumen are critical to the success of a digital strategy," said Greg Douglass, Global Lead – Accenture Technology Strategy & Advisory. "Accenture’s technology and business advisory practices are best positioned to help companies navigate the ever-changing digital landscape. We are delighted with Accenture’s position in this new IDC MarketScape report."