GN - SONG - Service - Salesforce Platforms-Manager
Job Description
Job Title - GN - SONG - MT - Industry-Retail- Senior Manager
Management Level : 6-Senior Manager
Location: Gurgaon, Mumbai, Bangalore
Must have skills: Omni-channel marketing activation, Data driven marketing, Customer Experience & Journey Development, Next Best Action Marketing, Mar-Tech Strategy
Good to have skills: Marketing
- Job Summary:
The Retail Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Retail clients and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills.
Roles & Responsibilities:
• Develop relevant retail personae and journey designs. Identify key moments of truth that lead to differentiated retail experiences
- Develop digital marketing strategy/ campaigns: Study economic indicators, tracking changes in supply and demand, identifying Travelers and their current and future needs, and monitoring the competition.
- Plan, design, and execute all web, SEO/SEM, database marketing material: Lead and guide the project teams on emails, social media, consumer marketing, BTL and display advertising campaigns.
- MarTech Consulting Projects: Lead projects focusing on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack. Research, evaluate and recommend new martech /adtech systems and suppliers. Keep a holistic understanding of existing and upcoming martech/adtech platforms and how they connect into the broader marketing technology landscape.
- Lead Marketing Programs: Supporting full spectrum of Marketing program execution from strategy definition to technical delivery.
- Content Marketing Projects: Support on development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy.
- Strong project management skills to be able to motivate a team and make them in line with the strategic goals of a project
- Manage projects to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams.
- Lead business development efforts, develop proposal responses, build marketing assets and accelerators for various industry.
- Work in a team of seasoned professionals & use relevant tools to develop business cases, strategic assessments, published written materials.
Deploying strong analytical skills and drive result-oriented decisions with a Data-driven mindset
Professional & Technical Skills:
- Deep skills in Marketing and digital marketing.
- Strong knowledge of designing marketing strategies and campaign management is a must.
- An ability to devise customer personas, customer journeys for specific personas, designing customer experiences.
- Strong understanding of key marketing value levers, metrics.
- An understanding of the various avenues available to drive innovative user experiences.
- A fundamental understanding of the functioning of a marketing technologies and how they enable marketing strategies
- Strong project management skills to be able to motivate a team and make them in line with the strategic goals of a project.
- Strong analytical skills to bring clarity to complex issues and gather data-driven insights.
- Ability to effectively team with others in a large, global organization.
- Excellent communication, interpersonal skills, and presentation skills with an aptitude for compelling storytelling
- An ability to communicate actionable insights, trends and measure performance.
In addition, to excel at the role, you will also need to have.
- An ability to work with the leadership to support business development and thought leadership.
- Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.
- Strong communication and presentation skills to share the perfect pitch with key stakeholders.
- Strong client handling skills to develop, manage and deepen relationships with key stakeholders.
- Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.
- Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members.
Additional Information:
- An opportunity to work on transformative projects with key G2000 clients
- Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
- Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
- Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
- Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
Experience:
- Overall experience of 10+ years leading the development of marketing strategies or leading marketing teams to execute integrated marketing plans.
- In-depth knowledge of digital marketing, market research, and campaign deployment and optimization
- Experience in working with senior management levels within existing organization / client organizations.
- Educational Qualification: MBA from a tier 1 institute is preferred with bachelor’s degree in marketing, journalism, communications, or a related field
Gurugram
Énoncé sur l’égalité d’accès à l’emploi, Demandes d’accommodement et Autres énoncés en matière d’emploi
Notre engagement envers l’inclusion et la diversité
Chez Accenture, l’inclusion et la diversité sont essentielles à notre culture et font partie intégrante de nos valeurs fondamentales. Nous sommes engagés à créer un environnement où nos employés sont à l’aise, sont eux-mêmes et contribuent. À l’image du Canada, le personnel d’Accenture est composé d’une très grande variété de cultures, d’origines ethniques, de croyances, d’expériences et de langues. Nous offrons un environnement inclusif, sans égard aux caractéristiques personnelles comme l’origine ethnique, la religion, le genre, l’orientation sexuelle, l’identité ou l’expression du genre, l’âge ou le handicap.
Demandes d’accommodement
Accenture s’engage à offrir l’égalité d’accès à l’emploi aux personnes handicapées ou pratiquant une religion, notamment en offrant les accommodements raisonnables nécessaires. Si vous êtes embauché par Accenture et que vous avez besoin d’accommodements pour remplir les fonctions essentielles de votre rôle, vous serez invité à participer à notre processus d’accommodement raisonnable. Les accommodements consentis pour faciliter le processus de recrutement ne sont pas une garantie d’accommodements futurs ou continus après l’embauche.
Si vous souhaitez être pris en considération pour un emploi chez Accenture, et que vous avez besoin d’accommodements pour un handicap ou une pratique religieuse, veuillez nous appeler sans frais au 1-877-889‑9009, envoyez-nous un courriel ou communiquez avec le service de recrutement.
Autres énoncés en matière d’emploi
Nous avons pour objectif d’offrir à notre personnel des postes à proximité de leur lieu de résidence. Cependant, étant donné la nature de nos activités et nos obligations envers nos clients, nos employés doivent être prêts à voyager au besoin.
Les candidats à un emploi ne sont pas tenus de divulguer les infractions pour lesquelles une grâce a été accordée.
Afin de vous offrir le processus de recrutement le plus efficace, Accenture peut utiliser l'intelligence artificielle pour déterminer la correspondance entre votre candidature et les exigences du poste auquel vous avez postulé. La décision définitive sera toujours prise par l’équipe de recrutement après avoir examiné l’intégralité de votre profil de candidat(e). Durant le processus de soumission de candidature, vous pouvez choisir de ne pas participer à ce processus de sélection par intelligence artificielle et être assuré(e) que cela n’aura pas d’impact négatif sur votre perspective d’emploi chez Accenture.
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.
We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.
At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.
Join Accenture to work at the heart of change. Visit us at www.accenture.com.