Supply chain management has always been focused on finetuning for speed and efficiency. But today’s requirements are different, broader, and more complex. Supply chain networks must be able to respond to the needs and values of individual customers, adaptive enough to serve segments of one, not markets of millions. They need to attract and retain the workforce of the future. They need to be more resilient and autonomous as well as mitigate risks and anticipate market demands. And they need to be transparent, sustainable and purpose-led, doing what’s right for society and for the planet as well as for the business.