Consumers expect more intelligent, smart connected, autonomous, sustainable, and tailored products as products are increasingly becoming more software defined. As a result, industries are under constant pressure to transform their businesses and continuously reinvent their physical and digital product offerings. However, constantly evolving and reinventing products can prove challenging unless you have a software defined platform to underpin this evolution.
The organizational structures, operating models, technology stacks, and engineering capabilities that currently support the firm will not support future products. That’s why there is an increasing need for companies to transition from pure hardware models to software-defined businesses.