B2B Consumerism

Accenture’s B2B Consumerism solution helps you respond to shifting B2B consumers’ expectations. It helps you deliver the same level of personalization, ease of use and convenience as in a B2C scenario.

Even when they are buying as a representative of their business, individuals increasingly expect a frictionless buying experience tailored just for them across the entire buying cycle. We call this step change ‘B2B consumerism’ and it demands a huge cultural and organizational shift. Not simply about deploying more digital technologies to power sales transactions through online tools, it is also a reorientation of your business away from personal interactions to digitally enabled engagement. Our B2B Consumerism customer engagement lifecycle model helps you to make this shift.

Accenture and our Innovation Labs provide decades of SAP CX thought leadership, strategy, design, build and operations expertise. We can help you to understand where you are and define a clear vision and roadmap.

Everything-as-a-Service

Our Everything-as-a-Service (EaaS) offering helps you implement innovative subscription-based offerings that deliver individually tailored and constantly adapting products and services.

To adopt an EaaS business model, you must transform the way you sell your products and services to keep customers consistently engaged in long-term relationships. To achieve this, you need to look at the experience you offer holistically, bundling products and services together, and rethinking the sales model.

At Accenture we have identified three distinct approaches that you can take to enable innovative subscription-based offerings.

We help you redesign contract management and billing capabilities to support new subscription and usage-based offerings. We help you determine the most appropriate deployment approach for your situation and can support your transformation with our EaaS Accelerator, designed for use with SAP software.