The human paradox: From customer centricity to life centricity
of Canadian consumers think that paradoxical behaviors are both human and acceptable.
of Canadian consumers and 64% of consumers globally wish companies would respond faster to meet their changing needs.
of executives think their customers are changing faster than their businesses can keep up.
of Canadian consumers say external factors such as inflation, social movements and climate change are impacting their lives more than in the past.
of Canadian consumers say their priorities keep changing as a result of everything going on in the world.
"I’ve been through challenging situations and made bold decisions that turned out to be right. Now, I feel more confident in myself—and more empowered."
"I’m following my own rules, listening to my own voice of reason and living the way I want."