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The power to influence

October 12, 2021

Why SMB-to-SMB engagement matters, and how enterprises should invest in it

Peer moments that matter most

80%

of SMBs believe interacting with their peers improves the business outcomes they want to achieve

Source: Accenture, SMBs & Peer to Peer Engagement Study, May 2021

People trust people like them

29%

value networking and collaboration

26%

value knowledge sharing

22%

value convenient access to peers

20%

value troubleshooting

48%

in the same industry

41%

facing similar changes

37%

sells similar products and services

Pillars of the community: the enterprise opportunity

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About the Authors

Robin Murdoch

Managing Director – Corporate Strategy, Global


Stephanie Gorski

Managing Director – Accenture Strategy, Software & Platforms


Kelley Harris

Senior Manager – Strategy & Consulting, Customer Sales & Service


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