Building responsible platform businesses

The Platform and Media industry informs, educates, and entertains billions of people every day. With that great power, comes the great responsibility to promote Inclusion & Diversity (I&D) through their products, content, and services.

We know that standalone initiatives to tackle I&D are no longer enough to meet the demands of all stakeholders in a fast-changing world.

Putting I&D at the center is now a business imperative. That means weaving I&D into the fabric of the product design process, measuring against concrete targets, closing gaps, and ensuring that everyone feels they belong, every day. And all this has to start at the top.

In this series of essays, we examine the issues that all Platform and Media businesses must address, the steps they can take to improve and the value they will generate from doing so.

Explore more insights

Learn about the enterprise and SMBs relationship, and the opportunities from improved collaboration.

Examine social commerce's opportunities and challenges for brands, retailers and platform companies.

Explore what's driving gaming's explosive growth and how to navigate opportunities and challenges ahead.

Learn how the democratization of tech via LCNC platforms is unleashing a new wave of creativity.

How Growth Teams have underpinned the world's largest tech companies and steps to assemble your own.

Key factors that will determine lasting success with the emergence of a new consumer-creator class.

View All

Meet the team

Frequently asked questions

When it comes to finding success in becoming a truly inclusive and diverse Platform and Media company, we look across three dimensions of diversity: in-content diversity (characters, players, actors), creative diversity (producers, developers, authors) and corporate diversity (company executives).

The public expectations of your company have never been greater. Everyone that matters – investors, employees, consumers, global regulators, and governments – is putting pressure on companies to move beyond standalone Inclusion, Diversity & Equity (ID&E) initiatives. They want to see tangible outcomes and improvements. They want clear and open reporting and disclosure. And they want to see businesses walking their talk.

Our Better to Belong Research has shown that inclusive teams perform up to 30% better in high-diversity environments. Three-quarters of companies with diverse teams making decisions exceed their financial goals, and more gender-diverse organizations outperform their more homogeneous counterparts by, on average, 50%.

There's no single prescription, or one-size-fits-all framework, for how to make real progress in ID&E. Every organization will need to develop a clear governance framework that aligns to its needs and the specific values and impact the organization wants to have in society. Focusing on retention and skills development, as well as creating more diverse networks and mentors for employees and leaders, along with making more leadership opportunities open to diverse workers. 3 key steps: intention in recruiting, understanding where you are in the ID&E journey and leveraging what diverse talent can bring.

A comprehensive and clear governance framework provides the impetus and energy to fuel an ID&E strategy for sustained success. This will allow companies to align their ID&E initiatives, programs, and/or policies. Ultimately, that means they will be able to embed ID&E throughout their organization - and reap the rewards of doing so.

Subscription Center
Visit our Subscription and Preference Center Visit our Subscription and Preference Center