Digital is key to oil companies optimizing cross-value-chain decisions to grow margins. Digital commercial optimization needs to happen at scale and speed to create competitive advantage. Oil companies also need to combine digital technologies to improve their impact. Reskilling and redeploying the refining workforce is crucial for future competitiveness and achieving transformational value.
Companies should be aiming for a digital reinvention of their businesses where they use advanced digital technologies to transform their core operations, their worker and customer experiences and ultimately their business models. It involves making sure the right technology combination is being harnessed by industry to both lower costs and drive top-line growth.