Scaling sales to boost wildlife habitats
Garden for Wildlife was implemented in less than 12 weeks, launching in 20 states and the District of Columbia ahead of Earth Day on April 22nd and ready for planting season. Wildlife enthusiasts can now visit the website to easily select the most appropriate garden kits and supplies based on criteria such as motivation, location, and growing conditions. The project aims to go national within two years.
To increase engagement, Accenture helped deploy an interactive map on the website to provide updates on the program’s impact. As of September 2021, 18,000 plants have been introduced by the Garden for Wildlife community across 3,500 gardens, providing approximately 200,000 sqft of garden habitat. Each garden includes keystone native plants that support approximately 90% of butterfly and moth species in a local area. Combined, Garden for Wildlife plant collections support more than 200 butterfly and bee species and 96% of backyard bird populations. In the future, NWF hopes to harness further Salesforce tools to launch a citizen science angle to the project. The aspiration is to combine Garden for Wildlife participants’ photos with purchasing, image and social media data, to build a real time view of wildlife populations, and even migratory patterns in the US one day.
Accenture will continue to support the non-profit as it reaches out to influencers to spread the word and integrate new community engagement channels. Shopify is already fully integrated with Salesforce and manages all customer communications and orders. Accenture is also helping NWF harness Tableau—a visual integrated analytics platform that uses data to solve problems and empowers people and organizations to make the most of their data—to leverage Salesforce data and gain further insights around grower needs and gardener interests.