Acutely aware that we were
designing for a team of doctors and nurses, we interviewed a number of professional
users to consider not only the needs of the patients but also of the medical team caring
for that patient.
We considered the medical team’s
entire experience, including planning the procedure, the signals and feedback the
machinery offers, and the application of the data gathered during an operation.
It was paramount to ensure that we
put the user (i.e. the medical team) at the center of our thinking so that they could do
their best for the patients in their care. To maximize their ability to work
effectively, we made sure that touchpoints on the cart and the tower were easy to use,
and visually prioritized the most-used elements. Custom color-coded lighting gave the
operating team instant visual cues that would save time in a very busy environment.
We exploited the full flexibility
of the motor-powered endoscope by using a joystick as the controller – a piece of
hardware anyone who has played video games would find immediately comfortable.
While every decision we made was
driven by how surgical teams would use the system, brand considerations were also a
priority. Whether aesthetic or experiential, every design consideration was rooted in
establishing and furthering the brand, and supporting Auris Health’s mission of
Transforming Medical Intervention.