TeenSmart International is a nongovernmental organization created to help Central American youth rise above the challenges of society.
Committed to a philosophy of self-care and self-empowerment, its virtual platform–jovensalud.net–provides teens in Central America with counseling, training and access to mental health services. However, the platform’s rudimentary search functionality was difficult to navigate and therefore, limited interest and access to information.
TeenSmart wanted a more sophisticated search application that takes advantage of leading industry features to make it easier for teenagers to find the lifechanging support they seek.
With a young target audience accustomed to high-performing online search services, TeenSmart risked effectiveness and engagement if information was not easily found.
Accenture Costa Rica mobilized its social responsibility program to help TeenSmart develop a cutting-edge, holistic platform solution.
Our Search and Content Analytics Group worked side-by-side with the NGO’s management, content production and IT teams to improve the search engine, relying on user experience (UX) and user interface (UI) design to facilitate greater access to rich content and services.
Our team of expert search engineers, architects and project managers then built the new platform using our leading proprietary assets – Aspire for content acquisition and processing, Saga for natural language processing, our Enterprise Search User Interface, and Elasticsearch, an industry-leading search engine.
By the numbers
The virtual platform enables the organization to help over 75,000 teens from more than 18 countries prevent or reduce risky youth behaviors.
Over 2,500 teens have since used the service and returned to the site an average of four times–double what they did in the past.
To date, over 10,000 youth have graduated from TeenSmart’s virtual life-skills courses and each week 300-500 youth access online coaching.
A valuable difference
With the virtual platform, TeenSmart has helped over 75,000 teens from more than 18 countries prevent or reduce the risky youth behaviors that result in illness and disease and thereby, benefiting families, societies and overwhelmed health care services.
In the first few months of 2020, TeenSmart’s virtual coaches saw a 600% increase in demand for confidential, online counseling on jovensalud.net. Over 2,500 teens have since used the service and returned to the site an average of four times – double what they did in the past.
Moving forward, the clean, simple and scalable design enables TeenSmart to maintain jovensalud.net so it can help millions of teens stay physically and mentally healthy.