Speakers: David Droga (CEO, Accenture Song), Lan Guan (Senior Managing Director, Technology, Global Lead of Data and AI Cloud First, Accenture) and Nick Law (Creative Chairperson, Accenture Song)
Creativity has always depended on technology. Today, the emergence of new technology is so accelerated that the only way to understand and leverage its potential is with a partnership between technologists and creatives. The GenAI revolution is reshaping how and what machines and humans can make. For its inaugural session, Song Simplifies explores the future of talent at the intersection of creativity and technology.
Speakers: Kenny Mitchell (Senior Vice President and Chief Marketing Officer, Levi’s®), Tracey Panek (Historian, Director, Levi Strauss & Co. Archives) and Scott Bell (Chief Creative Officer, Droga5, part of Accenture Song)
How can you make your product the true hero of your storytelling?
Levi’s and its 501® jean, which is one of the hero-iest hero products of all time, have managed to do exactly this. This session explores how over their 150 years, culminating in their latest global creative platform, "The Greatest Story Ever Worn", they put the product first and delighted audiences and changemakers with their product storytelling.
When D&I Informs All Decisions, Not Just the Marketing Ones
Speakers: Angelica Munson (Global Chief Digital Officer, Shiseido), Yasuhiko Sasama (Chief Digital Officer, Shiseido Japan) and Yumi Matsuzaki (Managing Director, Accenture Song)
For 150 years, Shiseido has empowered people to define what beauty looks like.
Now it’s going further with a commitment to create a more diverse and inclusive society to transform their entire business. This session will explore the power of D&I inspired business transformation including ‘Beauty DNA’ a hyper personalised beauty regime based on DNA.
Speakers: Tara Ford (Chief Creative Officer, The Monkeys, part of Accenture Song), Anna Qvennerstedt (Global Creative Chairman, Forsman & Bodenfors) and Kenny Gravillis (Co-founder and Chief Creative Officer, Gravillis Inc.)
Join some of the most influential creatives in the world as they discuss some of the main editorial themes being explored at the Festival this year and share their insider tips on the tools, tricks and processes they rely on. Discover strategies for measuring creative performance and demonstrating ROI and learn how to incorporate creative thinking into your work to achieve new levels of success.
Cannes Lions is known for the unparalleled quality of its judges, composed of the most influential creatives from around the world. And this year, nine of our brightest leaders from across Accenture joined the juries across a number of categories.