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Media Relations Specialist (12 months MAT cover)

Job Location: Sydney

Regional Description: Australia

Job Number: 00695470

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- Job description

Job Description

 

Accenture

 

Bring your big ideas and marketing expertise to Accenture and you may find that your career catapults to places you never imagined.  As a leader in management consulting, technology and outsourcing services, our teams work closely with clients to improve the way the world works and lives. Whether you work directly with clients or manage important internal initiatives and efforts, you’ll find amazing opportunities to make a measurable difference.

 

Corporate Functions – Marketing & Communications

 

As part of this team, You’ll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.

 

YOUR ROLESpecialist, Media Relations, Australia and New Zealand

 

We are looking for a strategic thinker who will focus on generating Tier One media coverage and positioning in support of Accenture’s business objectives across Australia and New Zealand. The highly skilled professional will work closely with the media and marketing leads to ensure a holistic, integrated marketing message aligned to business needs to maximise consideration and preference for Accenture services. This person will report to the Australia and New Zealand Media Relations lead.

 

Some of your responsibilities will include:

  • Work hand in hand with the Accenture Australia and New Zealand marketing team to develop and implement communications messages that are part of integrated marketing campaigns tied directly to key client issues and strategic business priorities.
  • Develop, manage and execute communication messaging that builds a positive market image for the Accenture brand, increasing our share of voice in the market.
  • Work closely with the client account teams to increase proactive win announcements and client references to drive a strong and differentiated position for Accenture in Australia and New Zealand.
  • Collaborate with the global Accenture corporate communications team to ensure consistency of global and local strategies and alignment of corporate interests across Australia and New Zealand.
  • Facilitate formal media training for key Accenture executive spokespeople.
  • Assist in local issues management (client, employee & corporate) in close collaboration with the Australia and New Zealand Media Relations lead and global issues management team to protect and enhance Accenture’s brand locally.
  • Collaborate with social media teams across the company to promote targeted content.
  • Build and maintain strong relationships with journalists in Tier 1 publications.

TRAVEL EXPECTATIONS:

  • Travel in Australia and New Zealand as required.

Basic Qualifications:

  • Bachelor's degree or other four-year university degree
  • Minimum six years' experience in media relations/corporate communications (corporate or agency experience preferred)
  • Minimum six years' experience analyzing, disseminating and communication complex information and developing clear "media-ready" messages

Knowledge and Skills Requirements:

  • Excellent written and oral communications skills.  Superior writing capabilities are essential.
  • Proven ability to draft clear, concise and high-quality media materials including news releases, media Q&As, media pitch letters, bylined articles, op-eds, etc.
  • Social media (blogs, Twitter, Facebook, LinkedIn, Google+) familiarity and skills required
  • Broad understanding and skills in strategic marketing and communications
  • Ability to interact and work closely with media contacts representing clients, alliance partners, third-party organizations, vendors, and others.
  • Broad overall business acumen and knowledge of Accenture’s areas of business.
  • Strong project management skills. 
  • Ability to manage multiple projects under tight deadlines.
  • Passion for executing deliverables and programs that are of the highest quality, fully support Accenture’s business strategy and are in line with or exceed leadership expectations.

About Accenture

 

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 459,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

 

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

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