Multimedia advertising & media cloud

Drive labor efficiency through automation, balancing costs with demand, as well as lowered ad and campaign management costs.

Increase ad revenue through optimized CPMs, yield maximization and higher sell-through rates while leveraging cloud-based opportunities like OTT.

Reduce time from asset production to playout, from square one to broadcasting content and enable an ad business launch in a matter of weeks.

Implement a data-driven, automated commercial advertising platform through the Accenture Multimedia Advertising Platform.

Define, sell and orchestrate multimedia addressable ad campaigns (e.g., Linear TV+ Digital) using a single currency.

Leverage optimal performance of broadcast tech with a focus on latency & user experience. Reference architectures are continually optimized/refined.

Accelerate value using actionable insights from cloud platforms, smart analytics, automated data governance, and a transformative data culture.

Achieve visibility into ad operations and production & distribution progress. Unify systems to eliminate redundancies and increase collaboration.

Expand the talent pool and give employees new ways to work. Virtualizing core content production systems creates greater elasticity and agility.