Platform Adoption
Achieve & sustain relevance in an intensely customer-centric mindset, at scale.
LOYALTY IS OVER. What matters today is constant relevance. The challenge of attracting and retaining customers is just the start. To achieve scale, you must remain continuously relevant during this never-ending cycle of evaluation. The timeframe for growth is being constantly compressed as the competition for hearts, minds and wallets intensifies and accelerates.
Accenture's video shows how platforms businesses can achieve an intensely customer-centric mindset across multiple points of evaluation. See more.
View TranscriptToday, there’s little time to make mistakes. The moment platform valuation flattens, or growth slows, the battle is lost. That’s why growing platform adoption – fast and early – is so critical.
Platform adoption is a set of capabilities designed to drive growth, improve relevance and increase revenue—allowing companies to scale globally.
Adoption demands an intensely customer-centric mindset—one that inspires profoundly different behaviors earlier in the adoption cycle.
Driven by human-machine innovations—across sales, marketing and service, the future of platform adoption will rely heavily on hyper-relevance.
Platform adoption spans a set of capabilities that allow platforms to evolve and companies to scale. Our services focus relentlessly on propositions that anticipate and respond to fast-changing customer needs.
VIEW BROCHUREOur services help design for growth across users, markets, and products and services.
Solutions we provide:
We help to deliver frictionless experiences by discouraging abandonment with deep personalized engagement.
Solutions we provide:
We identify sources of new value and create advocated by continuously leveraging platform data.
Solutions we provide:
Successful platforms achieve (and keep on achieving) an intensely customer-centric mindset, across every touchpoint. And they’re doing this at scale, faster than ever.
By inspiring radically different behaviors in their customers early in the adoption cycle, these leaders continuously drive growth, improve relevance and increase revenues.
Listen now to find out how human + machine innovation—spanning sales, marketing and service—is driving the future of platform adoption through hyper-relevance.
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Platform companies must reinvent their sales.
Targeted solutions to drive revenue growth.
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Accenture surveyed customers in multiple industries to investigate what customers value and the role CSMs play in driving adoption and retention.
Our client experience shows four key areas that can significantly impact value for customers.