COVID-19: What to do now, what to do next

Helping SMBs outmaneuver uncertainty

Helping SMBs outmaneuver uncertainty

All over the world, small- and medium-sized businesses’ (SMBs’) success is critical for economic growth. Worldwide IT spending by small and mid-size companies is expected to reach $684 billion in 2021, and is increasing faster than the rate of GDP growth. As a result, SMBs have become an area of increasing focus and importance for communication service providers (CSPs) in recent years.

But just as they are a driver of economic growth, SMBs are often also more vulnerable to disruption than their more robust enterprise counterparts. This vulnerability has become particularly pronounced with the COVID-19 crisis.

Accenture’s Communications & Media COVID-19 SMB Survey explores the impact the crisis is having on SMBs. It uncovers the dramatic effect lockdown measures had on SMBs, and how their operations and use of ICT will be permanently affected. The study explores how SMBs' relationships are affected as they strive to manage through the crisis.


Spotlight on Communications and Media industries

Explore Accenture’s Communications and Media industry practices.


Discover how we're helping CSPs reinvent by updating tech and operating models, adopting new growth models and driving hyper-personalization.


We help media and entertainment businesses outmaneuver uncertainty. With end-to-end transformation expertise, our clients emerge stronger and grow.

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Case studies

Helping customers self-serve and personalize their in-home connectivity provides a new path to growth.

Learn how O2 and Accenture worked together to deliver Smart metering across 20 million UK homes.

Manzoni partners with Accenture to reinforce its leadership position in advertising.

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What we think

Awards and recognition

Recognized by Global Telecoms Awards

Accenture and Swisscom shortlisted for GLOTEL award

2019 Recognition

Recognized by Global Telecoms Awards

Accenture and O2 shortlisted for GLOTEL award

2019 Recognition

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Communications and Media news

Learn more about Accenture Communications & Media in the news.

Accenture and AT&T bring mobile connectivity to Phillips 66 with private cellular network

The solution will lay the foundation for potential future 5G use cases, including support for Industrial Internet of Things and low latency applications.

Communications Service Providers hold the key to unlock the Future Home ecosystem, according to new book from Accenture

“The Future Home in the 5G Era” provides a roadmap for companies eager to make connected living a reality at a time when we need it most.

Eight in 10 businesses believe 5G's impact will be significant – but concerns about security persist, Accenture study finds

Businesses believe that 5G will be the most revolutionary network evolution yet but have security concerns, according to Accenture’s global study.

Accenture enables network operators to implement 5G & fiber strategies with launch of cloud-based Network Decision Platform

Platform helps mobile, cable and wireline operators with deployment and investment strategies for next-generation communications technologies.

Accenture positioned as leader in Gartner's Magic Quadrant for IT Services for Communications Service Providers, Worldwide for eighth consecutive year

Accenture is positioned highest for ability to execute and furthest to the right for completeness of vision.

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