Call for change

The pressure to innovate is leaving many large, traditional consumer goods companies in a froth. How can they modernize their businesses to offer customers and consumers a smooth experience? Given their size, they face a significant conundrum. They need to deliver an enhanced experience at an unprecedented scale across traditional and digital channels while remaining agile enough to compete with dynamic new entrants.

"Moving from a physical on-premise IT infrastructure to a managed public cloud environment is a big and challenging transition, and Accenture helped us do it quickly and as seamlessly as possible."

— Mark Dajani, CIO and SVP of Global Business Services at Carlsberg Group

When tech meets human ingenuity

Accenture helped Carlsberg solve this dilemma with an open, cloud-based IT architecture that can operate at scale to increase channels, reach and speed.

Accenture and Avanade worked closely with Microsoft and SAP to help Carlsberg transition their core infrastructure and business-critical applications to the Microsoft Azure public cloud in less than six months. The Azure platform enables Carlsberg and their partners to accelerate innovation with artificial intelligence, DevOps and analytics. For example, the brewery recently launched “Carrie,” a security chatbot solution developed by Avanade, through which employees can get 24/7 support for requests regarding security rules and regulations.

Carlsberg’s journey to cloud is setting the stage for a new era of growth and profitability. The company’s greater responsiveness to market dynamics lets it capture more market share.

A valuable difference

Carlsberg’s cloud transformation is part of a broader program to increase digital connectivity between the company and customers, supply chain and employees. The transition, including the whole SAP application suite, covered more than 150 terabytes of data on 600 servers, 200 applications and 10,000 employees.

With its journey to cloud, Carlsberg is better positioned to take advantage of emerging technologies that enable it to quickly and easily innovate and launch new services and solutions for customers, business partners and employees. Carlsberg now has a dynamic and agile platform for its enterprise solutions that supports digital innovation and provides great visibility into IT operations. It’s already reaping many benefits.

With improved IT systems stability, Carlsberg can focus efforts on customers and markets. More agile and responsive IT infrastructure enables the company to scale resources up or down quickly as needed. Lower IT operating costs free up capital for the company to invest elsewhere in the business.

As a result, Carlsberg has a digital growth platform to deliver exceptional services–and beer—for a better today and tomorrow.

Improved IT systems stability

Helping Carlsberg focus efforts on customers and markets

More agile and responsive IT infrastructure

Enabling the company to scale resources up or down quickly as needed

Lower IT operating costs

Freeing up capital for the company to invest elsewhere in the business

View All
Subscription Center
Stay in the Know with Our Newsletter Stay in the Know with Our Newsletter