Of the countries surveyed, Spain is the most bullish and likely to increase investment for technology and innovation to support eBusiness.
Key challenges include limited or disjointed insight into the consumer, data privacy and security, and inflexible or complex business processes.
4 Key takeaways for eBusinesses
Commerce and innovation investment
70% of decision-makers for Spanish companies expect to see a significant increase in their level of investment in commerce technology, while 70% expect to significantly increase their investment in innovation in e-Business.
Online sales and content performance
The executives surveyed found product marketing content to be among the most influential in driving consumers to convert online, citing quality content and product reviews as being similarly effective.