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Consumer Goods and Services

Reinvent the food system

Better awareness of the connection between food and health is essential to addressing both public health and climate change challenges

What’s going on

The food industry is undergoing a radical transformation, driven by consumers who are conscious about their health and the climate. People today demand healthier, more sustainable and ethically sourced food options. The alternative-protein market has exploded—increasing awareness and global adoption of healthier, sustainable meat and dairy alternatives. Now, new technologies such as generative AI are poised to transform product innovation, production optimization and demand forecasting.

The regulatory landscape is changing

Regulators are becoming more attuned to consumer health and sustainability, banning certain additives and restricting the promotion of foods and drinks that are high in fat, salt or sugar. At the same time, many countries are considering taxes on goods and services to encourage healthier choices and discourage unhealthy and harmful food options.

Nutrition is fueling the future

Food companies are embracing personalized nutrition offerings, especially when governments emphasize nutrition in public health. The launch of GLP-1 drugs was pivotal, in spurring healthier dietary choices and reducing consumption of sugary drinks and alcohol in favor of fruits and vegetables. This, alongside healthcare-backed food-is-medicine interventions, could change broader consumption trends.

The fast and casual dining revolution

The demand for healthier options is revolutionizing fast and casual dining. Consumers seek convenient, nutritious meals, prompting restaurants to innovate and new players to emerge—especially those able to vertically integrate and offer multi-channel consumer experiences. Technology is key, with mobile apps enabling seamless ordering, access to nutritional information and customizable menus.

The rise of green packaging

Consumers understand the significant environmental impact of packaging and are increasingly demanding sustainable alternatives. In response, many companies are adopting biodegradable, compostable and recyclable materials, reducing single-use plastics and embracing innovative packaging that prioritizes sustainability without compromising product quality.

Innovation powering the value chain

Sophisticated technologies are transforming the food industry value chain. They’re making not only smarter logistics possible, but new products like AI-driven personalized nutrition and new functional foods like seaweed and probiotics. Today’s technology advancements are driving what and where people eat and how efficiently and cost-effectively companies bring food to the table.

What you can do

Use the power of data, analytics and AI to understand consumer preferences and trends. From that, you can develop product recommendations that health-conscious consumers want on their plate.

Supercharge the supply chain with emerging technologies to improve logistics, reduce waste and improve delivery routes. Accelerate the entire food ecosystem journey to put health, affordability and sustainability on the table with each purchase.

Use generative AI to revolutionize culinary experiences with personalized recommendations, innovative ingredients and sustainable solutions.

Our leaders

Oliver Wright

Senior Managing Director – Consumer Goods & Services, Global Lead

Lori Baran

Managing Director – Consumer Goods & Services, Global Food Lead

Fiona Bennie

Managing Director – Sustainability Studio