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Web Analytics Analyst with English (Warsaw)

Warsaw Job No. r00197018 Full-time - Hybrid

Job Description

There will never be a typical day at Accenture Song, but that’s why people chose to be here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.

Success in the digital age means achieving consumer relevance at scale. How do companies do this? By delivering the right experiences to the right consumers at the right times. Accenture Song, a unit within Accenture, offers a full suite of digital marketing and technology services to help the world’s leading brands drive marketing performance by simultaneously increasing brand equity, operating efficiencies, and ROI.

For more information about our Accenture Song Poland please visit our website.

What will you do

At Accenture Song, we recognize that the people behind the numbers are crucial to our culture, prosperity and the success of our customers' businesses. We place a high emphasis on each team member we hire and concentrate on their development and future progress from the start.

As a Web Analytics Analyst, you will evolve into a Technical Marketer, playing a pivotal role in assisting our clients through analytics code audits and installations to elevate their web analytics capabilities. Our reporting and marketing strategies hinge on the data gleaned from our clients' websites. In the dynamic realm of analytics, we consistently pioneer innovative approaches to aid our clients in uncovering valuable insights, enabling them to make informed, data-driven business decisions. The potential to create a significant impact while contributing to exhilarating client initiatives is limitless in this ever-evolving space.

Here’s a snapshot of your responsibilities:

  • Evaluate and innovate strategies to enhance clients' data collection methods.

  • Develop data-driven marketing, personalization, and media strategies ensuring support throughout monitoring and optimization phases aligned with campaign goals (branding/performance).

  • Analyze diverse data sets, encompassing web behavior, e-commerce, targeting initiatives (including personalization), A/B testing, and both 3rd party and 1st party data, to identify opportunities.

  • Transform data into meaningful summaries and recommendations for stakeholders.

  • Oversee the optimization of client processes and campaigns based on data and analytics.

Qualifications

You have leadership abilities and you can think strategically in relation to client´s business. Orientation to teamwork and engaging communication skills are important for this role. We are looking for your experience in the following areas:

  • Proficiency in analytical software such as Google Analytics, Looker Data Studio, Adobe Analytics, or similar tools.

  • Familiarity with TMS tools, including Google Tag Manager, Tealium IQ, or equivalent platforms.

  • Knowledge of SQL, BigQuery, or other database systems.

  • Experience with technical SEO tools such as Screaming Frog, Sitebulb, or similar applications.

  • Analytical expertise in web analytics, personalization, and attribution for informed decision-making, optimizing, and maximizing results.

  • Understanding of digital marketing processes and key tools (technical SEO, paid social, personalization, paid search, display) to drive sales and enhance marketing performance, effectively managing budget spending.

  • Competence in sales funnel and conversion rate optimization.

  • Proficient in Microsoft Excel and preferably skilled in Tableau, Power BI, or similar tools.

What do we expect from you?

  • Demonstrated skills and expertise acquired through 2-5 years of work experience in the aforementioned areas (not necessarily all, a broader skill set is appreciated).

  • Client-facing proficiency, including the presentation of deliverables to clients as a regular part of your responsibilities.

  • Strong analytical skills and a knack for developing creative and innovative solutions.

  • Collaborative ability and a penchant for problem-solving within a team setting.

  • Excellent interpersonal skills, enabling effective collaboration with diverse stakeholders.

  • Strong oral and written communication skills in both Polish and English; proficiency in other languages is a plus.

  • Enthusiasm for sharing knowledge and a passion for continuous learning.

What can we offer you:

  • Engagement in ambitious projects for some of the most prestigious clients worldwide.

  • The chance to acquire skills, knowledge, and experience by collaborating with international teams and experts in the rapidly evolving digital sector.

  • Robust career development opportunities fostered by a culture of feedback and continuous mentor support, ensuring a clear developmental path from the onset and assistance from a buddy in navigating a new workplace.

  • Access to training programs at various career levels, facilitating the swift acquisition and development of specialized business, technical, and professional skills, now available online.

Apply for the Web Analytics Analyst role in Accenture Song and jump-start your career!

When applying please enclose the below statements:

"I hereby consent to the processing of my personal data by Accenture sp. z o.o. with its registered seat in Warsaw (00-121), at ul. Sienna 39, NIP 526-00-15-900 (Data Controller), in accordance with the Act of May 10, 2018 on the Protection of Personal Data (Journal of Laws of 2018, item 1000) and the Regulation on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (Data Protection Directive), necessary to carry out the recruitment process by Accenture . At the same time, I declare that I provide my personal data completely voluntary. I also declare that I have been informed about my right to withdraw my consent or object to processing of data, request access to them, rectification, deletion, limitation of processing and their transfer, at any time and the right to lodge a complaint to the data protection supervisory authority."

Accenture does not discriminate employment candidates on the basis of race, religion, color, sex, age, disability, national origin, political beliefs, trade union membership, ethnicity, denomination, sexual orientation or any other basis impermissible under Polish law.

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