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Web Analytics Analyst with Polish & English (Warsaw)
Warsaw
Job No. r00197018
Full-time - Hybrid
Job Description
WHO WE ARE:
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services. We offer solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song.
At Accenture Song, the combination of your ideas and the latest technologies has a chance to result in fascinating solutions. If these goals reflect your ambitions, this is your chance to stand out and face our challenges in the best way. For more information about Accenture Song Poland please visit our website.
THE WORK:
As a Web Analytics Analyst, you will evolve into a Technical Marketer, playing a pivotal role in assisting our clients through analytics code audits and installations to elevate their web analytics capabilities. Our reporting and marketing strategies hinge on the data gleaned from our clients' websites. In the dynamic realm of analytics, we consistently pioneer innovative approaches to aid our clients in uncovering valuable insights, enabling them to make informed, data-driven business decisions. The potential to create a significant impact while contributing to exhilarating client initiatives is limitless in this ever-evolving space.
Here’s a snapshot of your responsibilities:
Evaluate and innovate strategies to enhance clients' data collection methods.
Develop data-driven marketing, personalization, and media strategies ensuring support throughout monitoring and optimization phases aligned with campaign goals (branding/performance).
Analyze diverse data sets, encompassing web behavior, e-commerce, targeting initiatives (including personalization), A/B testing, and both 3rd party and 1st party data, to identify opportunities.
Transform data into meaningful summaries and recommendations for stakeholders.
Oversee the optimization of client processes and campaigns based on data and analytics.
With all our roles, there is some in-person time for collaboration, learning and building relationships with clients, peers, leaders, and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.
Qualifications
HERE’S WHAT YOU’LL NEED:
Fluent knowledge of English and Polish, spoken and written.
Proficiency in analytical software such as Google Analytics, Looker Data Studio, Adobe Analytics, or similar tools.
Familiarity with TMS tools, including Google Tag Manager, Tealium IQ, or equivalent platforms.
Knowledge of SQL, BigQuery, or other database systems.
Experience with technical SEO tools such as Screaming Frog, Sitebulb, or similar applications.
Analytical expertise in web analytics, personalization, and attribution for informed decision-making, optimizing, and maximizing results.
Understanding of digital marketing processes and key tools (technical SEO, paid social, personalization, paid search, display) to drive sales and enhance marketing performance, effectively managing budget spending.
Competence in sales funnel and conversion rate optimization.
Proficient in Microsoft Excel and preferably skilled in Tableau, Power BI, or similar tools.
Research indicates that some candidates, especially the most diverse ones, may hesitate to apply for positions if they don't meet all requirements. If you believe you possess the necessary skills, even if not meeting every requirement, we wholeheartedly encourage you to submit your application.
WHAT WE OFFER?
Hybrid work.
Permanent employment contract.
Individual support of a People Lead and a specific path of
professional development, as well as the possibility of a ses[1]sion with a Coach.
A wide training package (soft, technical, and language training offer, access to the e-learning platforms, Gallup test, GenAI training, possibility of co-financing courses, and certification).
Employee Assistance Program - legal, financial, and psycho[1]logical consultations.
Accenture employees eligible for the Employee share purchase plan automatically become eligible for quarterly dividends if they own company shares.
Paid employee referral program.
Private medical care, life insurance.
Access to the MyBenefit platform (possibility of using a wide range of products and services, including the Multisport card).
WHAT WE BELIEVE:
Accenture does not discriminate employment candidates on the basis of race, religion, color, sex, age, disability, national origin, political beliefs, trade union membership, ethnicity, denomination, sexual orientation or any other basis impermissible under Polish law.
All our leaders are committed to building a better, stronger and more durable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities.
Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with.
Clicking apply I hereby express my consent to process my personal data included in my job offer by Accenture Sp. z o.o. or any other entity of the Accenture group for recruitment purposes, and that it is a data controller within the meaning of GDPR. More information about Accenture (and if necessary, also its representative) can be found here: https://www.accenture.com/pl-pl/privacy-policy
