Job Description

 
Responsible for executing analysis to generate actionable insights for the Corporate Communications team.  This includes working closely with the Communications Strategy & Planning team to optimize Marketing’s media measurement and monitoring approach, analyzing and synthesizing insights for key stakeholders and identifying ways to enhance the media measurement capability on behalf of your Corporate Communications marketing colleagues.
- Act as the analytics lead for the Corporate Communications team
- Leverage media monitoring and social listening analytics to analyze Accenture’s performance in reaching influencers and target audience segments as well as against its competitive set
- Present and share Corporate Communications insights to marketing leadership and relevant stakeholders through meetings and learning sessions
- Educate and train colleagues to embrace our media measurement approach, insights and tools
- Continuously research the media monitoring and social listening analytics space, staying on top of trends and new measurement tools and capabilities
- Partner closely with our Corporate Marketing, Social, Brand and Campaign Operations teams to provide social listening analytics and media mentions for key programs and initiatives that Accenture participates in
- Collaborate with the Talent Brand team to provide analytics that help measure employer brand awareness and candidate perception within the social space
 
 
 
 
 

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Qualifications

- Bachelor’s degree required, Master’s degree a plus
Work Experience:
- 5-7+ years analytics experience; B2B marketing / corporate communications analytics a plus
Qualifications
- Strong experience with media monitoring and social listening tools such as Zignal and Sprinklr, among others.  Specific experience with Facebook, Twitter, Instagram and LinkedIn insights, a plus.
- Demonstrable skills in consulting and partnering with stakeholders to uncover business questions and aligning analytics initiatives that deliver insights to inform data-driven decisions.
- Strong ability to mine large data sets to generate actionable insights
- Familiarity with social job boards/review sites and available datasets a plus

 

 

 

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

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