COMMUNICATE EXPERIENCE
We connect people and brands with purpose
Brand-focused purpose-driven
growth
Our increasingly fragmented and commoditized world makes it harder and harder
for brands to truly stand out.
That’s why at Accenture we’re helping our clients deliver meaningful experiences
that create emotional and differentiated customer connections.
Brand & creative platforms
How can I define and activate my brand purpose?
Our collaborative teams work with you to not only
refine your brand purpose, but also
find
ways to bring it to life in an authentic and relevant way, across your entire
customer journey. We support your marketing, content and media strategies so we
can help you build iconic brand experiences across all your touchpoints and
channels.
How we help our clients actively engage their
purpose:
Brand insight definition & activation
We create ideas that help define a brand’s core identity, whether it’s inventing a new brand, reinventing an existing one, or re-architecting a large portfolio of brands.
We create ideas that help define a brand’s core identity, whether it’s inventing a new brand, reinventing an existing one, or re-architecting a large portfolio of brands.
Brand & creative platforms
We develop and execute high impact creative concepts that bring marketing-driven experiences to life everywhere your customers are.
We develop and execute high impact creative concepts that bring marketing-driven experiences to life everywhere your customers are.
Purposeful innovation
We’ve developed collaborative processes and innovation centers with a range of strategic, creative and innovation resources to help drive engagement and growth in completely new ways.
We’ve developed collaborative processes and innovation centers with a range of strategic, creative and innovation resources to help drive engagement and growth in completely new ways.
Total audience engagement
How can I activate my brand across all
audiences and touchpoints?
In an ever-evolving brand landscape where one brand can have diverse and
multiple audiences, we work together to ensure your brand narrative is delivered
consistently everywhere, making the most of the moments that matter.
We create marketing and communications to create omni-channel experiences
through content, campaigns and channel activations that are felt across every
stage of the customer journey in ways that resonate, are relevant and are
valued.
How we activate brands for everyone,
everywhere:
Market opportunity & segmentation
We leverage our user experience, audience profile and segmentation expertise to define an overall engagement strategy.
We leverage our user experience, audience profile and segmentation expertise to define an overall engagement strategy.
Campaign strategy & design
We create highly targeted, personalized messaging to help you design and execute creative experiences and impactful marketing across B2B & B2C, brand, awareness, engagement, acquisition, loyalty, retention & recruitment.
We create highly targeted, personalized messaging to help you design and execute creative experiences and impactful marketing across B2B & B2C, brand, awareness, engagement, acquisition, loyalty, retention & recruitment.
Dynamic narratives
We use data-based audience-centric research methods to decode your customer's intentions, sentiment and context to help you better understand their frame of mind. We’ll use this to create dynamic and flexible content that truly engages.
We use data-based audience-centric research methods to decode your customer's intentions, sentiment and context to help you better understand their frame of mind. We’ll use this to create dynamic and flexible content that truly engages.
Creative precision at scale
How can I stay relevant and drive engagement at
scale?
Our bespoke operating models and networks are infused with data and tech
capabilities to help drive sustained awareness, brand preference, targeted
engagement and customer loyalty, while our unified approach to brand
communications can help you deliver uniquely curated creative experiences
globally, at scale.
How we drive meaningful engagement across
multiple markets:
Marketing organization & operating model
We help redesign how your marketing operates by reimagining everything from talent to governance, across teams, functions and markets.
We help redesign how your marketing operates by reimagining everything from talent to governance, across teams, functions and markets.
Connected capabilities for creative
We bring science to the craft of creativity through enhanced data, applied analytics and intelligence, used to stand up, supplement or run your creative teams and capabilities.
We bring science to the craft of creativity through enhanced data, applied analytics and intelligence, used to stand up, supplement or run your creative teams and capabilities.
Global studio network
We bring powerful global brands to life at a local level through a global network of creative studios, balancing brand consistency and efficiencies of scale with locally relevant cultural needs.
We bring powerful global brands to life at a local level through a global network of creative studios, balancing brand consistency and efficiencies of scale with locally relevant cultural needs.
Pioneering new ideas and
thinking
News
Accenture acquires King James Group
Accenture has completed the acquisition of King James Group, a highly awarded
creative agency with deep expertise in brand strategy, creativity and digital
marketing services. Read
more.
Cannes Lions Grand Prix
Accenture celebrated success at the close of the Cannes Lions International
Festival of Creativity as the only agency to win the Grand Prix for the Creative
Data Lions twice since its inception in 2015. Read
more.
Connect with us