Brand-focused purpose-driven growth

Our increasingly fragmented and commoditized world makes it harder and harder for brands to truly stand out.
That’s why at Accenture we’re helping our clients deliver meaningful experiences that create emotional and differentiated customer connections.

We believe creating extraordinary experiences starts with defining your true brand purpose.

Brand & creative platforms

How can I define and activate my brand purpose?

Our collaborative teams work with you to not only refine your brand purpose, but also find ways to bring it to life in an authentic and relevant way, across your entire customer journey. We support your marketing, content and media strategies so we can help you build iconic brand experiences across all your touchpoints and channels.
How we help our clients actively engage their purpose:
Brand insight definition & activation
We create ideas that help define a brand’s core identity, whether it’s inventing a new brand, reinventing an existing one, or re-architecting a large portfolio of brands.

Brand & creative platforms
We develop and execute high impact creative concepts that bring marketing-driven experiences to life everywhere your customers are.

Purposeful innovation
We’ve developed collaborative processes and innovation centers with a range of strategic, creative and innovation resources to help drive engagement and growth in completely new ways.

Total audience engagement

How can I activate my brand across all audiences and touchpoints?

In an ever-evolving brand landscape where one brand can have diverse and multiple audiences, we work together to ensure your brand narrative is delivered consistently everywhere, making the most of the moments that matter.

We create marketing and communications to create omni-channel experiences through content, campaigns and channel activations that are felt across every stage of the customer journey in ways that resonate, are relevant and are valued.
How we activate brands for everyone, everywhere:
Market opportunity & segmentation
We leverage our user experience, audience profile and segmentation expertise to define an overall engagement strategy.

Campaign strategy & design
We create highly targeted, personalized messaging to help you design and execute creative experiences and impactful marketing across B2B & B2C, brand, awareness, engagement, acquisition, loyalty, retention & recruitment.

Dynamic narratives
We use data-based audience-centric research methods to decode your customer's intentions, sentiment and context to help you better understand their frame of mind. We’ll use this to create dynamic and flexible content that truly engages.

Creative precision at scale

How can I stay relevant and drive engagement at scale?

Our bespoke operating models and networks are infused with data and tech capabilities to help drive sustained awareness, brand preference, targeted engagement and customer loyalty, while our unified approach to brand communications can help you deliver uniquely curated creative experiences globally, at scale.
How we drive meaningful engagement across multiple markets:
Marketing organization & operating model
We help redesign how your marketing operates by reimagining everything from talent to governance, across teams, functions and markets.

Connected capabilities for creative
We bring science to the craft of creativity through enhanced data, applied analytics and intelligence, used to stand up, supplement or run your creative teams and capabilities.

Global studio network
We bring powerful global brands to life at a local level through a global network of creative studios, balancing brand consistency and efficiencies of scale with locally relevant cultural needs.
Together, we can power purpose-driven growth.


Accenture acquires King James Group

Accenture has completed the acquisition of King James Group, a highly awarded creative agency with deep expertise in brand strategy, creativity and digital marketing services. Read more.
Cannes Lions Grand Prix

Accenture celebrated success at the close of the Cannes Lions International Festival of Creativity as the only agency to win the Grand Prix for the Creative Data Lions twice since its inception in 2015. Read more.

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