Avis Budget Group HR transformation
Destination: Digital innovation.
As the vehicle rental and car sharing industry faces competition from disruptive new entrants and advances in technology, Avis Budget Group needed the right human resources (HR) tools to gain greater agility and innovation. It teamed with Accenture on an end-to-end Workday-powered solution to take HR service delivery farther, faster.
The mobility solutions market is evolving at pace, with new entrants and advances in technology and innovation shaking up the car rental business. How could Avis Budget Group develop an organization and culture to capitalize on this disruption and respond rapidly to changing market forces? Leadership recognized that employees would need to play a pivotal role in helping to steer the company toward its destination—to be a leading global provider of mobility solutions. The company launched a vast HR transformation program—its first truly global initiative—including a new HR system that would serve as the program’s linchpin. This called for streamlining and simplification; Avis Budget Group had a very fragmented HR technology landscape across its eight brands and two regions. To gain a clear, consolidated view of its workforce, Avis Budget Group collaborated with Accenture to deploy the global cloud technology solution, Workday, to approximately 30,000 employees across 27 countries.
With Avis Budget Group, Accenture consolidated 35 different HR systems into a single source across all brands and in-scope countries. The Workday system covers core HR, talent, benefits, absence management and compensation functions. The team created a global core Workday template with common business processes that it adapted in nearly half the countries to accommodate local operational and regulatory constraints. Best-in-class governance model and program management tools enabled the team to move at a quick pace and with predictability despite the project’s complexity. The implementation spanned the entire delivery lifecycle from design and program management to deployment and production support.
Avis Budget Group has a large number of employees in the field, such as sales agents and other car rental location employees, who previously had little access to HR systems. With Workday’s self-service and mobile capabilities, employees have the tools and frameworks to take control of their career; they can access up-to-date HR information and execute any employee query such as giving feedback on performance, creating goals or updating personal details. Managers can also access insights, such as performance or compensation data, about direct reports.
Avis Budget Group now has a simple but smart HR system that delivers insight and innovation to everyone in the business. The new system supports, rewards, develops and informs employees, helping to improve the employee experience and build the workforce of the future. Avis Budget Group employees have best-in-class digital capabilities to enhance productivity and efficiency in the field. Thanks to mobile access, adoption is high in the field.
The new solution is helping Avis Budget Group achieve its goal of bringing continuous HR innovation to the company. The cloud-based system delivers new capabilities, functionalities and regulatory updates automatically. Avis Budget Group now has visibility into key employee data across businesses and regions to inform decision making. With this global understanding of talent, Avis Budget Group can see how best to manage its people across brands and countries to be more competitive. And the road ahead? Greater agility and innovation in a rapidly transforming industry.