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Ignite growth with a future-ready B2B sales engine

B2B buying has transformed. The keys to sustainable, profitable growth and sales effectiveness are human ingenuity + digital innovation.

TOTAL ENTERPRISE REINVENTION

The strategy that leads to a new performance frontier

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Human ingenuity + digital innovation

SynOps for Digital Inside Sales

SynOps for Sales Operations

Mia, AI for smarter selling

OneGlass: Aggregate customer data in a single view

Better customer & seller experiences—at scale

B2B buying is inherently complex and today’s customers have changed. They want you to know them, meet them in their channel of choice and offer tailored solutions to meet their needs.

But to do this, businesses need a new, future-ready model. One that can operate and respond to a constantly evolving customer journey, blending evaluation, marketing, sales, and customer success and retention. And one that can support sellers by optimizing the entire sales process.

Accenture Sales Services & Operations helps organizations deliver better customer and seller experiences at scale, from end to end. By leveraging Digital Inside Sales and Sales Operations—both powered by SynOps—organizations can have the sales resources they need to drive sustainable, profitable growth.

Intelligent Sales and Customer Operations

Fast-track to future-ready digital inside sales

How future-ready sales organizations drive top-line transformational value, by enhancing customer and employee experiences.

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Join the team

Are you ready to innovate and transform sales? Join our Digital Inside Sales (DIS) team and help organizations scale globally, drive growth and deliver better customer experiences.

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How we help our clients

Sales Services & Operations connects the dots across the front office: Sales, marketing, and customer success and support. We help businesses cohesively sell to customers of all sizes in all geographies, while empowering and optimizing customer engagement at scale.

Digital Inside Sales is an intelligent approach to selling. It combines a customized, expert sales team with advanced technology and process—fueled by AI, data and insights—to drive more intelligent customer conversations and accelerate revenue.

Leverage the right talent

Our team of 4,700+ global expert sellers understand complex sales and help businesses drive growth through new markets and segments.

Infuse intelligence

A suite of AI and digital tools create insights throughout sales interactions to make every conversation relevant and optimize seller performance.

Create a seamless process

Our leading methodology makes it seamless to transform to an agile revenue engine while operating complex strategic programs.

Sales Operations powers new growth by eliminating distractions and time-consuming tasks that impact seller productivity. Now, companies can focus sellers on high-value work—such as deepening customer relationships—and create an agile, global sales model.

Super-power sellers

Maximize selling effectiveness by shifting work to Sales Operations—and leverage 20+ years of BPS experience for pricing, quoting, contracts and more.

Execute with insights and agility

Provide real-time feedback and insights to sellers with a proprietary data platform while keeping your operating model flexible for scale and surge.

Master the human + machine model

With SynOps, maximize technology without sacrificing the human touch to create seamless customer and seller interactions.

Advanced capabilities

Sales Services & Operations accelerates your path to predictable revenue growth and increased profitability by combining modern solution selling, advanced technology fueled by data and insights, and agile sales operating models.

Demand generation & qualification

Identify, prioritize, and nurture the right new prospects with a proven omnichannel approach, skilled sellers and intelligence driven strategy.

Full cycle sales

Optimize revenue across the customer journey—from prospect to close—with proven processes and capabilities to reach new geographies and segments.

Customer success

Provide the best customer experience to retain and expand revenue with motions that drive renewals, cross-sell / upsell and adoption.

Renewals

Ensure “customers won” are “customers retained”—to create a highly predictable, profitable revenue source—with pro-active engagement for renewals.

Data & insights

Optimize the customer journey with go-to-market strategies driven by data and voice-of-the-customer insights at every stage of the customer lifecycle.

Deal management & pursuit services

Grow topline revenue with improved win rates and optimized sales spend ROI by leveraging turnkey deal management and pursuit services.

Configure, price & quote (CPQ)

Increase deal velocity and drive profitable growth at pace with optimized, on-demand configuration, pricing, and quoting processes.

AI-powered order & contract management

Improve the customer and seller experience, secure revenue and reduce costs with our patented Sales Concierge AI and global order and contract experts.

Incentive compensation management (ICM)

Improve seller performance with leading ICM services that deliver critical insights, reduce disputes, and get comp and inquiries right, the first time.

Sales analytics, insights & data management

Deepen customer relationships and close more deals by identifying and integrating leading insights and analytics into sales strategies and execution.

Channel & ecosystem management

Optimize channel operations and increase revenue through channel services that deliver insights and engage, support and grow your valued partners.

Sustainable growth, delivered

Our Sales Services & Operations blends people and technology to help businesses drive growth, tap new revenue streams and create efficiencies within their sales organizations.

Digital Inside Sales accelerates revenue and transforms the customer journey to deliver rapid, sustainable growth.

15-50%

Increase in lead conversion rate.

15-25%

Improvement in close rates.

5-10x

Sales ROI with 5% revenue increase and 30% cost optimization.

By automating repetitive tasks and using data and insights to improve performance, Sales Operations helps sellers focus on closing more sales—and learning from each customer conversation.

10+%

Business unit revenue increase.

40%

Improvement in sales capacity.

20+%

Improvement in ROI and reduction of cost per sale.

Case studies

Intelligent Sales and Customer Operations

Cracking the code to smarter B2B technology sales

A multinational tech company unlocks big revenues with a rapid pilot approach to selling cloud services.

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Operations

Seizing a $1B+ revenue opportunity with SMBs

A global networking technology company creates a new GTM to transform customer experience.

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Intelligent Sales & Customer Operations

Finding the secret sauce for smarter selling

A mobility and delivery platform unlocks over $85 million through sales talent and data-driven insights.

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Our leaders

Shannon Copeland

Managing Director – Accenture Operations, Digital Inside Sales Innovation Lead
LinkedIn

Jeff Laue

Senior Managing Director – Accenture Operations, Digital Inside Sales Business Lead
LinkedIn

Ryan Schroeter

Principal Director – Accenture Operations, Sales Operations Innovation Lead
LinkedIn

Barbara Bernhard

Managing Director – Accenture Operations, Sales Operations Business Lead
LinkedIn

Blogs

Intelligent Operations

Winning at sales is more than winning the deal

How companies should view large-scale trends as the competition, to develop a winning path forward.

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Intelligent Operations

A great seller experience leads to happy buyers

Learn how focusing on future-ready sales helped one of our largest clients seize new opportunities.

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Related capabilities

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Unlock new revenue opportunities with AI-powered customer insights.