Accenture Song

We create growth through relevance

95% of both B2C and B2B executives say they believe their customers are changing faster than they can change their businesses. Businesses today need to take a broader view that allows them to see customers in their full lives and adapt to their ever-changing needs and priorities. We call this life centricity.

A life-centric approach is built on understanding that people are multifaceted, and that they embrace their own complexity. It involves keeping a finger on the pulse of the external forces that impact modern life (whether economic, social, cultural or beyond) and finding ways to respond that create value for all.

Companies with life-centric strategies are willing to make bold, creative changes to the heart of what they do, whether that means upending business models and internal operations or reimagining who their customers are.

Our new trends report, Accenture Life Trends 2023, examines the ways in which people are adapting their lives and making use of emerging technology to meet their changing needs. We’ve identified five emerging trends that will alter the power dynamic between brands and customers in the coming 12 months and beyond.

READ OUR TRENDS REPORT

CASE STUDIES

We reimagine experiences across industries, countries and entire businesses to deliver on the unmet human need and drive sustainable growth for our clients. Here's a highlight of just some of the experiences we have reimagined.

VIEW OUR CASE STUDIES

Customer experience capabilities

What we think

Provocative thinking, transformative insights, tangible outcomes. Hear how businesses have transformed how they work, how they engage and how they bring value to customers, employees and communities.

MORE THINKING

Creative AI, web3 and tokens, permacrisis and human adaptability. Five trends that examine the evolving power dynamic between people and organizations.

Businesses focused on life centricity are best positioned to maintain their relevance and thrive. We’ve identified five plays companies can use to capture growth.

Our new report reveals 69% of consumers globally who admit to behaving inconsistently think that paradoxical behaviours are both human and acceptable.