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The power to influence

October 12, 2021

Why SMB-to-SMB engagement matters, and how enterprises should invest in it

Peer moments that matter most


of SMBs believe interacting with their peers improves the business outcomes they want to achieve

Source: Accenture, SMBs & Peer to Peer Engagement Study, May 2021

People trust people like them


value networking and collaboration


value knowledge sharing


value convenient access to peers


value troubleshooting


in the same industry


facing similar changes


sells similar products and services

Pillars of the community: the enterprise opportunity

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About the Authors

Robin Murdoch

Managing Director – Corporate Strategy, Global

Stephanie Gorski

Managing Director – Accenture Strategy, Software & Platforms

Kelley Harris

Senior Manager – Strategy & Consulting, Customer Sales & Service

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