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Platform adoption

Win all the moments that matter

World! Can I have your attention please?

Accenture looks at the attention economy and its impact on video platforms, gaming platforms and user-generated content.

Loyalty and repeat

Increase users

Move users through the adoption cycle to increase retention, improve monetization and drive continuous engagement.

Engage and retain

Remain hyper-relevant, by continuously reinventing your offerings to deliver an unparalleled customer experience.

Create customer value

Apply human + machine approaches to increasingly create value for customers at every step of the journey and across every moment that matters.

How we can help

Inspire: marketing & awareness

We find new users, create awareness and maximize personalization to deliver hyper-relevant targeted campaigns at scale.

  • Awareness & influence
  • Marketing intelligence
  • Campaign services

Acquire: sales & activation

We limit churn by enabling the continuous experimentation that’s essential to keep users engages and provide relevant new products and services.

  • Onboarding, activation & experimentation
  • Sales optimization, enablement & intelligence
  • Churn prediction & prevention
  • Customer insights

Engage: success & experience

We create new value for existing users to keep them coming back, gathering and acting on their feedback to enhance products and services.

  • Innovation & incubation
  • User experience intelligence
  • Support & enhancement services

What we think

Understanding the SMB sales landscape

Learn about the enterprise and SMBs relationship, and the opportunities from improved collaboration from our in-depth research.

The social commerce revolution

Accenture Research examining social commerce's opportunities and challenges for brands, retailers and platform companies.

Mapping the media, sports, and platforms industry value chains

Explore the impacts of COVID-19 on the media and platforms landscape using our new interactive Value Map.

Our leaders

Lan Guan

Chief AI Officer

Louise Barrere

Managing Director and Generative AI Acceleration Hub Lead

Nikki Mendonça

Managing Director – Accenture Song, Software & Platforms, Global