In brief

In brief

  • COVID-19 has accelerated organizations’ adoption of the as-a-service model.
  • IT vendors must recognize that the DaaS model is distinctly different from leasing.
  • Opportunities exist for forward-thinking IT vendors who respond to this market change.

Outcomes > Features

Companies are facing new challenges brought on by the pandemic. Most notably, how to equip mobile workforces with reduced cash flow. Suddenly, the DaaS model makes more sense than ever before.

As customer demands change, they want vendors and partners who can deliver not only products, but business outcomes, too.

CFOs want financial flexibility.

CIOs want a single “end-to-end” solution.

Consumers want convenient subscription-based models.

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reported a spike in planned cloud usage due to the pandemic. Based on these conditions, Accenture feels the time is ripe for IT vendors to capitalize on the DaaS model.*

*Source: Flexera 2020 State of the Cloud Report

DaaS: distinctly different from leasing

Similar at first blush, DaaS is a more holistic model than leasing. It adds a layer of service and convenience that simplifies the overall customer experience.

DaaS simplifies an overall customer experience. Here is a comparison between some key DaaS and Leasing model features.

Seize the opportunity

IT vendors (along with their vendors) who embrace the market shift – and develop as-a-service models across a swath of offers – are well-positioned to grab more business.

Check out this report to see three examples of vendors who are capitalizing on the DaaS model today.


A prominent cable company generates higher profitability through resell service.


A leading PC maker creates revenue opportunities by thinking outside the box.


An enterprise IT vendor.

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About the Authors

Vikrant Viniak

Senior Managing Director – Accenture Strategy, Communications, Media and Technology

Lucia Lesar

Managing Director – Global Oracle CX Lead​

Kevin Dobbs

Managing Director – Accenture Consulting

Charles Simmons

Senior Manager – Technology

Nicholas Kubit

Manager – Technology


Device-as-a-Service: Your next supply chain model
Making the pivot to as-a-service experiences

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