Geraldine Mak

Interaction Designer

Malaysia


"At the heart of our work is creating connected experiences. Being a bunch of diligent designers, we believe in creativity, efficiency and logical thinking. Most of all, we believe in being human!"

What I do

Design is about connecting one person to another. In my role as an interaction designer, I focus on creating end-to-end customer experiences for products and services: from a customer’s first encounter to becoming an avid lifetime user. One of the key practices of being an interaction designer is putting ourselves in the user’s perspective. We always keep the human element at heart. I immerse myself in the users’, culture, habits and mindset, so I can empathize with them and think holistically.

My work requires me to understand various research and validation methods, such as focus groups, experience benchmarking and usability testing. I also do wireframe sketching, mental model and experience mapping, prototyping and some visual designing. As a team lead, I plan the design delivery schedules in a project and coach and train juniors, while maintaining close communication with the project team and stakeholders.

Learn more about Interactive Careers.

A day in my life

Things are always exciting in our team at Accenture Interactive. We get to speak our minds and are not afraid to explore crazy ideas, pushing boundaries to innovate. Being a bunch of diligent designers, we believe in creativity, efficiency and logical thinking. Most of all, we believe in being human!

In my daily commute to work, I plan my personal to-do list and read up on the latest technology and design news. It keeps me motivated and focused as I power through the day. Before I start my work, I examine the project schedule and deliverables. I will then have a short meeting with the team on work progress, goals for the week and troubleshooting.

The most exciting project I have worked on was with a leading Malaysian oil and gas company. The project was design-led with a lean Agile methodology. We had the chance to do a full scope end-to-end delivery. Within a short time, we managed to propose activities exploring design methods, overcame some design constraints and learned to deal with different expectations from many stakeholders. The outcome was fulfilling and our team had fun working together!
In my spare time, I like to read on the latest design and technology trends. I also like carving. Occasionally, I play turn-based strategy, tower defense or open-world concept games, especially when they come with interesting graphics or unique concepts.

"We get to speak our minds and are not afraid to explore crazy ideas, pushing boundaries to innovate."

My advice

To be a good interaction designer, you have to be passionate about problem solving and practice critical thinking. Be curious and constantly question. Always be humble and not pass judgement too quickly. We should always give others the benefit of the doubt. Be open to new concepts and communicate your own ideas effectively. Finally, don’t stop learning!

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