Travel has long been one of the world’s largest economic contributors. But COVID-19 saw global demand for travel plummet. Travel as we know it is not coming back. But it can become better than ever. Leaders have critical decisions to make in order to get back to growth.
During these trying times you must execute the day-to-day business; manage costs with precision, generate demand, and invest in the right assets. These are qualifying actions for survival. However, there are next level moves that travel companies can make to respond to the crisis and prepare for any eventuality.
A future in flux doesn’t have to be a negative. Making decisions and prioritizing actions can help leaders come out of this crisis with not just a different future, but a better one. An example is Accenture's World ID for Travel, a safety-first approach to restarting travel.