The travel industry’s best amenity? Its diversity
of travelers say it’s important that the company they book with is committed to I&D practices.
3 OUT OF 5
travelers say it’s important that their preferred travel provider demonstrate a commitment to I&D values similar to their own.
of travelers are willing to pay a premium of 5% to 20% to book their travels with a company that values I&D.
2. Boost I&D practices for all
3 OUT OF 5
travel executives report that it is more difficult than ever to win customer loyalty.
2 OUT OF 5
travelers will switch providers if a company does not publicly reflect inclusive practices.
of travelers will switch providers if their preferred company doesn’t offer them a welcoming environment or treat them fairly.
of travelers value feeling welcomed and being treated fairly.
care about whether a company offers a range of products and services to make those in their diverse segment feel included
of respondents are dissatisfied with the current array of travel products and services.
3 OUT OF 4
travelers believe that if a company is involved in a negative I&D-related matter, it should immediately take responsibility.
of travelers would stop booking with a company if a friend or family member posts about a negative I&D-related incident on social media.