Skip to main content Skip to footer

The future of beauty never looked so good

We help transform the beauty customer experience and enable clients to discover new areas of opportunity, fueled by data.

The beauty evolution

The focus of cosmetics is evolving from being skin deep to self-expression and wellbeing. Consumers are using striking colors to express their personality, while looking to skin care to enhance their health.

Traditional instore experiences that once celebrated texture and scent is changing. Virtual D2C platforms that leverage AR, are allowing brands to move deeper into the home and help consumers become the architects of their own experience.

Customization is no longer enough. From concealer that analyses the weather, to products tailored to consumers’ microbiomes, personalization is helping to drive differentiation in the market and increase loyalty.

Fueled by digital adoption, the Asian beauty market has seen the rapid launch of new products, services and technologies, generating innovative new trends that slowly extend to the West.

Over the next 5 years, economies like China, India and Brazil will become increasingly important and beauty brands will need to capture this market.

What's trending

Beauty as a service

Brands are seeing an increase in basket size for customers that engage with their virtual consultation offerings.

Health & wellness

Consumers are spending more time on wellbeing and self-care and are looking to the beauty industry to personalize experiences which provide ‘me-time’.

AR / VR Adoption

68% of beauty consumers are comfortable using AR when considering making a purchase.(1)

Hyper-personalization

77% of consumers will choose, recommend or pay more for a brand that provides a personalized service.(2)

Conscious cosmetics

Consumer interest in products that use clean ingredients and environmentally friendly packaging continues to rise.

Merging of entertainment & transaction platforms

Social media is becoming a key channel for consumers to interact and purchase goods.

Influencer power extends across the value chain

Beauty enthusiasts are turning to social media influencers as a trusted source of information.

DIY beauty care

Almost 50% of consumers globally claim to use Do-It-Yourself beauty products at least once a month.(3)

"Beauty is a creative innovation-led industry. Agile brands need to navigate the market by focusing on and building direct connections with the consumer in an increasingly virtual world."

— AUDREY DEPRAETER-MONTACEL, Accenture Global Beauty Lead

How to win in beauty

Growth and innovation

Identify new growth opportunities, create new business models and drive innovation — all enabled through a broad ecosystem of partners.

Brand experience

Create a unified brand experience that is purpose-led, locally relevant and cost effective on a global scale, activated by data-driven intelligence.

Digital commerce

Transform the architecture and operations to cost effectively manage digital commerce experiences and optimize ROI with data-driven intelligence.

Data and analytics

Combining a highly automated data foundation and artificial intelligence to create a data-led insights company, powered by cloud and digital talent.

Consumer centric supply chain

Reimagine and digitally enable a profitable supply chain to deliver a connected consumer experience that is responsible by design.

How to win in China

To stay at the forefront of Gen Z, a key driver in the China beauty market, beauty brands must pave the way to D2C and reinvent consumer experiences.

Case studies

Consumer Goods and Services

L’Oréal Italy: Customer-focused makeover

L’Oréal Italy harmonizes order-to-cash processes to be more customer-centric.
READ MORE
Procurement

Global beauty leader gets a procurement makeover

Global beauty leader reinvents procurement creating new foundation for growth.
READ MORE
Retail

Digital makeover at The Body Shop

The Body Shop adopts cloud-based IT to lay foundation for growth.
READ MORE

Accenture & Women's Wear Daily podcasts

In an exclusive partnership with WWD, we sit down with leading beauty experts to discuss the latest trends and share exclusive industry insights.

New generation beauty consumer – what’s next?

Angelica Munson, Chief Digital Officer at Shiseido, shares insights into how a new generation of beauty customers are driving greater digitalization in the market. Listen now.

Inclusive and sustainable beauty

Nancy Mahon, Senior Vice President, Global Corporate Citizenship and Sustainability, Estée Lauder Companies, talks to WWD about inclusive and sustainable beauty. Listen now.

News

Our leaders

Oliver Wright

Senior Managing Director – Consumer Goods & Services, Global Lead
LinkedIn

Audrey Depraeter-Montacel

Managing Director, Global Beauty Lead, Consumer Goods & Services
LinkedIn

September Guo

Managing Director – Consumer Goods and Services, Beauty Lead, China

Maria Mazzone

Managing Director – Consumer Industries & Innovation, Europe
LinkedIn

Related capabilities

Consumer goods and services

It’s time to satisfy fluctuating consumer demands while seizing new growth opportunities in today’s integrated marketplace.

Technology innovation

Creating lasting value across the enterprise with technology innovation.
Visit our Subscription and Preference Center
Subscribe