Our Thinking

Pioneering new ideas and thinking

Provocative thinking, transformative insights, tangible outcomes. Hear how businesses have transformed how they work, how they engage and how they bring value to customers, employees and communities.

The great marketing declutter

Focus on what really matters. Discard what doesn’t. And rewire the rest.

Nearly 70% of marketing execs say that the past year has completely exhausted their teams. What’s got a small group fired-up to accelerate growth?

Our Latest Thinking

25,000 consumers surveyed. 22 countries. 14 industries. 5 new potential growth drivers for brands revealed.

Your industry. Your customers. It’s a brand new landscape. Experience is the key to navigating it. Read why.

Nearly 400 CEO interviews. Across 21 countries and 22 industries. A new blueprint for outstanding customer experiences and business growth.

Fjord Trends 2022 is coming soon. Be among the first to know when it goes live.


79% of consumers say the more personalization tactics a brand uses, the more loyal they are. Here’s how to earn their loyalty.

Consumers aren’t making buying decisions like they used to. Find out why this has big implications for marketers.

Your customers are changing fast. But can your marketing operations keep up with them?

More from us

2,000+ designers' minds. 7 shifts you need to understand in 2021. The global crisis has made new thinking critical. Fjord Trends 2021 maps it out.

83% of employees would like some sort of hybrid work arrangement. Find out what they are really asking for.

Research proves that learners forget 70% of training content within 24 hours and nearly 90% in a month. Learn why XR is the future of training.

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