Leading with trust and human-centricity
Safety, security, and privacy are the top three factors influencing the respondents’ willingness to engage with metaverse.
of people believe that the metaverse will be the same as social media in securing users’ data, protecting their safety and ensuring their privacy. The rest are split on which will be worse.
Potential financial value is 4x more important to consumer interest in cryptocurrencies and NFTs than the ethos of crypto (e.g., decentralization, transparency).
How CPG leadership can drive growth
Podcast: How to build a responsible metaverse
Foundations of a Responsible Metaverse
of consumers agreed that they’d be more likely to engage—create, buy or trade collectibles—in NFT marketplaces that actively combat counterfeits.
of consumers are most concerned about privacy in the metaverse. Among those, Millennials and Gen-Z—digitally savvy consumers—were most concerned about privacy in the metaverse.
of consumers ranked strong security and data protection capabilities as the most important factors when selecting NFT platforms—over “ease of use” and “popularity of marketplace.”
of respondents agreed that robust privacy, safety and security mechanisms would impact their willingness to engage in metaverse experiences.
Key considerations for the metaverse
of consumers claimed it was important to them to be able to use the same avatar across multiple platforms.
of those under age 40 agreed they wanted the freedom to change their avatar depending on the circumstance, and to have their avatars look like whatever and whoever they want.
What comes next
- 1. DESIGNATE A LEADER
- 2. CREATE A METAVERSE HANDBOOK
- 3. DECODE METAVERSE CHALLENGES