Digital disruptors innovate at an unmatchable pace, with the leaders continuously exploring non-core technologies and strengthening internal capabilities through in-house research, partnerships, and acquisitions.
Apple increased chip performance by nearly 3x between the A13 and A9 chip. Tesla extended car range by nearly 50% over six years. Cloud players, meanwhile, have reduced the price to transfer and store information by nearly 100% in a decade.
In many cases, Growth Teams were assigned to target long-term innovation that underpinned these advances. This focus on continual innovation has, for years now, enabled major platforms to avoid being disrupted themselves.