Andy talks about how his team generates positive news stories about the Accenture brand.
“We create something interesting and exciting so people can engage with us and think of Accenture a little differently.”
There are so many positive stories coming out of Accenture at the moment and it’s our job to make sure the world knows about them. That could involve talking about our best in class inclusion and diversity policies, showcasing how we’re taking our clients into the NEW or creating impactful thought leadership content.
Accenture has invested serious time and money in its brand. The job of the 10-strong team I lead is to protect that brand and enhance the company’s reputation. We do this by generating positive media coverage that targets a variety of audiences: clients, employees, potential employees and industry thought leaders included.
Our aim is to create something interesting and exciting so people can follow our story, engage with us and think of Accenture a little differently. Day to day, the work is very diverse. For me, it’s the variety and unpredictability which makes the job – and Accenture – so appealing. There’s a strong pull in the business to do more and more PR and media work, and when I approach stakeholders it’s usually an open door; they genuinely are experts in their field and have a strong desire to communicate.
We have some very bright and able people on the team who want to improve on the strong base we’ve established and drive the business forward – that’s what gets me up in the morning. They want to make a difference and they can. I’ve been in PR for 20 years, spending time both agency- and client-side and am excited to work with a team that I can learn from just as much as they can learn from me. Together we have all the tools we need – research, training, expert spokespeople – you name it!
What I didn’t realise before joining Accenture is just how much it has transformed over the years. Essentially, we’ve reinvented ourselves with our strong focus on digital and the NEW. I find it fascinating to be part of something that has such relevance to the business world, particularly in the way that we’re now helping clients to reinvent themselves! There’s a very powerful culture inside Accenture, which is transmitting itself to the external world.