Moving from reaction to revolution
The healthcare system used technology to accomplish great feats for patients during the COVID-19 pandemic. How can we make these gains last?
While many advances were in reaction to challenges brought forth by the pandemic, there is room to build on these gains to work in revolutionary ways that put people at the center of care.
For most Finns, it nowadays doesn’t make a huge difference whether the encounter with their healthcare provider is digital or physical. The quality of the services and trust in the healthcare system has remained intact during the pandemic and the big digitalization leap. Whatever the channel is - Finns expect empathetic experiences and clear communication from their healthcare providers.
Healthcare providers should present clear information about the benefits of using digital technology, such as faster access to care. This will boost adoption and demonstrate to people how technology can support a more human healthcare experience.
Many Finns trust the healthcare providers with their data. To get even more people to give their consent to broader data usage, providers need to be transparent about how information security is taken care of. They also need to explain how this data will be used to develop care and advance medical research.
As it stands, Finns’ opinions on the use of artificial intelligence to support medical work are divided: half of the respondents are positive and half are skeptical. Also, when it comes to artificial intelligence, healthcare providers need to be better at demonstrating how these are used and what are their benefits in order to build more trust in these.