In brief

In brief

  • An organization’s vision and culture are critical to successful technology adoption.
  • C-suite executives can use a new data-driven model to examine external factors, or value-triggers, that will maximize the return on digital technology investments.
  • A technology roadmap based on examining external factors helps you plan and guide tech integration, and, eventually, change.
  • Examining just one value-trigger for an emerging technology can result in overall cost savings of more than 5 percent.

Successful digital reinvention isn’t just about hoping that the latest technology will be relevant to your business strategy. The risks are too high to make the wrong technology investments, both financially and strategically. The right mix of technologies will drive change and disruption.

How do you get the selection and adoption process right? An actionable roadmap and a thorough assessment of the technology landscape are critical. To take the guesswork out of roadmapping, we start with an in-depth analysis, the Digital Dividends Technology Assessment Diagnostic, of five external factors, or value-triggers, that can maximize the return on digital investments:

Talent readiness

Talent readiness is the available technology talent pool and its existing size and quality.

Capital adequacy

Capital adequacy is the extent of capital investments made outside company boundaries to mature on-boarded technologies.

Ecosystem maturity

Ecosystem maturity is the technology maturity of the ecosystem, including partners, vendors, suppliers, academia and start-ups.

Adoption intensity

Adoption intensity is evidence of successful technology integration within the same or in related industries.

Value potential

Value potential is estimates of the plausible returns on digital technology investments.

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Evaluating technologies using Accenture’s Technology Assessment Diagnostic

We zeroed in on the technologies that comprise the winning combination of our “Combine and Conquer” research: artificial intelligence (AI), augmented/virtual/mixed reality, big data, blockchain and robotics. After we identified the value-triggers, we split them into two or more sub-elements.

Finally, using extensive research from industry reports and proprietary surveys, we assigned scores to the five technologies across the 16 sub-elements. View the full report to see the results of technologies including blockchain, big data analytics, augmented/virtual/extended reality, artificial intelligence and more.

The long game

Companies that combine the right digital technologies and analyze value-triggers will successfully maximize value from digital investments. Maximizing digital Return on Interest (ROI) leads to exceptional cost savings and the ability to roll out personalized products and services. And ultimately, the end goal is to drive new growth. As masters of combining digital technologies, Industry X businesses achieve this and thrive.

David Abood

Growth and Strategy Lead – ​​Accenture Resources

Aidan Quilligan

Managing Director, Global Lead, Industry X

Raghav Narsalay

Managing Director – Global Research Lead, Industry X


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